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Eastern apples now available


Overview of the Eastern apple season by Lisa Fetterhoff of Keystone Fruit Marketing, complemented by charts from Agronometrics.


Original published in FreshPlaza.com on September 21, 2021 

As Keystone Fruit Marketing, a division of Progressive Produce, knows, apples and autumn go hand in hand.

Crisp, juicy apples have long been part of Keystone's history. Established in 1977, Keystone got its start marketing local Pennsylvania apples and since then has earned a reputation as a reliable produce industry partner within the apple, sweet onion, peach and watermelon categories.

"We value relationships with our customers and growers and we pride ourselves on our commitment to high standards of integrity and quality when it comes to bringing you fresh products all year long," said Lisa Fetterhoff, director of operations.

Apples are an excellent commodity for retailers to promote in October and November with seasonal promotions around the autumn holidays. The 2021 harvest is currently underway and Keystone will continue picking apples from Virginia and Pennsylvania through early November. Volume is up from last year in most varieties, especially Gala, Fuji and Pink Lady.

Volumes (in Kg) of Apples from the Appalachia region in the US Market
Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

"Like the rest of the U.S. economy, the apple industry is also facing labor shortages, higher transportation costs and delays in the supply chain,” said Fetterhoff. "We are doing everything we can to ensure that orders are fulfilled 100 percent, delivered on time and are reasonably priced so consumers can enjoy our Eastern apples all season long!"

Price (in USD) of Apples from Virginia in the US Market
Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)


The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

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