Skip to main content

Peru: ProHass estimates one-third uptick in avocado exports


Overview of the peruvian avocado exports by Juan Carlos Paredes president of ProHass, complemented by charts from Agronometrics.


Original published in FreshFruitPortal.com on May 31, 2021 

ProHass Peru estimates that 460,000 metric tons (MT) of Hass avocados will be exported in the 2021 season, an increase of almost 30 percent year-on-year.

This increase will represent an additional 100,000MT compared to the previous season.

New strategies have been implemented this year, including opening markets while consolidating existing ones and working closely with SENASA to make sure only mature fruit is exported, Juan Carlos Paredes, president of ProHass told FreshFruitPortal.

Among the strategies stated above, he also added that the organization "continues to support the World Avocado Organization (WAO) and the Peruvian Avocado Commission in the U.S. (PAC) in order to strengthen promotion and marketing campaigns of Peruvian origin and avocados in general".

When asked about the changes this season will see, Paredes shared that the main change will be incorporating small and medium producers into the exportable offer.

"Producers of the Sierra de Ayacucho, Cajamarca, Lima and Arequipa regions among others will be added, with fruit harvested and exported as early as January."

"It's great for all because the avocado export chain is more inclusive and the export window is now expanded to nine months in the market, from January to September.

“The Horeca sectors in Europe and the U.S. are slowly demanding more and more fruit. Hopefully, it will soon reach pre-pandemic consumption levels, gas people have more confidence going out and the vaccination process is helping as well," he said.

Regarding local consumption of avocados, Paredes said the Peruvian consumer's preference for a strong or green-skinned avocado remains.

"In retail, the presence of Hass avocados are becoming more and more noticeable, but there is still work to do to promote local consumption, especially in wholesale markets."

He said that one of the positive effects of the pandemic was the boost in the consumption of avocados.

"At the level of Europe and the U.S., this increased consumption was noticed in 2020 and with great pleasure, we can see that demand is still strong and has not been affected."

Agrarian Promotion Law

In December last year, Peru enacted Law No. 31110, known as the Agrarian Promotion Law, which established that the daily income of agricultural workers be raised to S/48.5 (US$12.72), among other things.

When asked about his opinion on the legislation, Paredes said that “the new law changed the rules of the game for many new investors, in a sector where investments are long-term, at least 8 to 10 years for a feasible analysis".

“Agro-export has been growing steadily and generating welfare in the areas where it operates, but we are afraid that this is unfortunately changing. The state's inaction in medical infrastructure, schools, drinking water and sewage, and all those minimal services that a 21st century population should have, has not been solved with this new law," he said.

New export destinations: India, Indonesia, Thailand and Japan

Peru's main export destinations are Europe and the U.S, with the former importing 270,000MT, and the latter with a projected volume around 100,000MT.

Volumes (in Kg) of avocados from Peru in the US Market
Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

"We hope the U.S. volume can be confirmed by importers and exporters to decongest Europe."

Asia follows with 78,000MT and then Chile with 42,000MT, a country that has increased its import of Peruvian fruit this year and is expected to have an increase for the season of around 70 percent year-on-year.

When asked about the new markets they would like to reach, Paredes said: “We would like to consolidate Asia, not just China. But countries with enormous potential such as India, Indonesia, Thailand and Japan. In America, countries that are not new, but have the potential to grow like Costa Rica, Argentina and Canada."

ProHass has been planning a campaign development to promote the consumption of Peruvian avocados in China together with Chinese importers, Paredes said​.

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

Access the original article with this (Link)

Comments

Popular posts from this blog

Blueberry boom: Worldwide growth creates challenges for NW producers

Overview of the northwest blueberry season by Doug Krahmer of Berries Northwest, Cort Brazelton of Fall Creek Farm and Nursery, Kasey Cronquist of the U.S. Highbush Blueberry Council and Mark Hurst of Hurst's Berry Farm, complemented by charts from Agronometrics. Original published in www.capitalpress.com  on July 30, 2020 ALBANY, Ore. — On a seasonably warm July afternoon in the fertile Willamette Valley, Doug Krahmer stood between rows of organic blueberries and watched as a large mechanical harvester rolled slowly through the field, rattling bushes heavy with ripe fruit. Measuring a little more than 15 feet tall, 11 feet wide and weighing 7 tons, the harvester seemingly floated in the distance over neat rows while fiberglass rods, or “fingers,” shook the berries onto a conveyor belt that swooped them to the upper deck and into plastic crates. From there, the crates were loaded into refrigerated trucks and driven from the farm north of Albany, Ore., to a packing shed ea

Agronometrics in Charts: Demand for berries skyrockets in 2021

This time for the ‘In Charts’ series we will give an update as to how the average prices of berries have been behaving. Specifically, we will look at the prices of blueberries, raspberries, strawberries, and blackberries in the United States market and compare them with previous seasons. An increase in demand, brought on by the tendency to consume “superfoods” such as berries during the Covid-19 pandemic, seem to have pushed prices up despite the fact that volumes imported by the United States have been similar or higher than those of previous years. Let's look at each particular case: Blueberries Blueberry prices experienced a significant increase from week 3 of 2021, showing the highest prices of the last 5 seasons for the same date. If we observe the following chart, we can see that, for week 7 of 2021, the average price of conventional blueberries was $7.60 per kilo. This is 24 percent higher than in 2020 when the average price was $6.14 per kilo. Volumes for blueberr

Peru's blueberry oversupply takes its toll on export price

Overview of the Peruvian blueberry season, complemented by charts from Agronometrics.   Original published in FreshPlaza.com   on November 25, 2020  This year's Peruvian blueberry season began in June with the export of 1,010 tons worth 5 million dollars. These figures represented a 25% increase in volume and a 77% increase in value over the same month of 2019. The lower production in the northern hemisphere due to weather problems allowed producers to achieve attractive prices of $ 5.15 per kilogram in June. Volume (in Kg) of blueberry from PerĂº in the US market Source: USDA Market News via Agronometrics . (Agronometrics users can view this chart with live updates here ) The good reception of Peruvian blueberries and the increase in prices encouraged exports during July, a month in which the country shipped 4,808 tons (+ 108%) for 26 million dollars (+ 102%). In this month, the increase in the Peruvian supply generated a slight 3% fall in the typical prices of the month,