Skip to main content

Calif. pear growers expect a larger crop


Overview of the upcoming California pear season by Chris Zanobini of the California Pear Advisory Board, complemented by charts from Agronometrics.


Original published in FarmProgress.com on May 31, 2021 

Volume and quality are expected to be good, and timing should be earlier than in the last couple of seasons.

As harvest is set to begin in early July, the California Pear Advisory Board is predicting 2021 will be a great year for marketing pears.

Volumes (in Kg) of pears from California in the US Market
Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

Inventories from last year’s Northwest pear crop are down from previous years with over 90 percent of the 2020 crop already sold. Volume and quality of California pears are expected to be good, and timing should be earlier than in the last couple of seasons.

So far, imports of pears from South American are also down, but California pear growers are preparing for the possibility that imported pears could show up in U.S. markets as it gets closer to California’s harvest season. Often these pears are treated with anti-ripening agents that allow them to be stored for a year or longer.

Origin (Volumes in Kg) of pears in the US Market during the 2020 California season
Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

“This season it will be extremely important for us to let consumers and retailers know fresh, new-crop pears that have not been treated with anti-ripening agents will be available from California in July,” said Chris Zanobini, CPAB’s Executive Director.

“Pears are often treated with anti-ripening agents, like 1-MCP, to keep them from ripening in storage. This allows shippers, particularly importers, to hold pears longer and ship them later in the season,” said Pat Scully of Scully Packing, a California pear producer.

“California pear farmers have pledged never to use anti-ripening agents,” says Scully. “We don’t believe this treatment results in a good eating experience for consumers. Research by the University of California has found that when consumers buy pears that have been treated with anti-ripening agents, the pears may never ripen. This is not good for repeat sales.”

Good eating experience

The California pear industry is working to get this message out to retailers and remind them that providing consumers with a good eating experience is the key to more sales and movement within the pear category.

“We’re hoping to convince retailers to support California pear farmers because we’re extremely focused on delivering high quality, ripe pears that consumers will enjoy and return to buy again and again,” said Kyle Persky, Sales Manager for Rivermaid Trading Company in Lodi, CA.

Persky noted California pear farmers expect to have an excellent crop that is more plentiful than the last two years. As a result, farmers have been focusing on pruning and thinning to improve fruit size. The industry will also be waiting until pears are at optimum maturity before they begin harvest.

“These measures coupled with the California pear farmers pledge not to use anti ripening agents will surely result in an excellent year for fruit quality and flavor,” said Matt Hemly of Greene and Hemly, who grows pears in the River growing district of California.

The California Pear Advisory Board uses a robust social media program to deliver messaging about California pears to consumers. The group also works with influencers to educate consumers on how to ripen and use pears.

This year, the Board is partnering with the Produce for Better Health Foundation (PBH) to hold a special webinar for registered dietitians, retail marketing teams and consumer influencers. The session will focus on maximizing taste while also addressing the issue of reducing waste, which is an important objective of many retailers.

“California pear farmers are supportive of efforts at retail to reduce waste,” says Richard Elliot of Stillwater Orchards. “But we won’t reduce waste if consumers buy pears, take them home and then throw them away because they never soften or ripen.”

Delivering flavor


As part of its presentation to PBH’s Influencer audience, California pears will be talking about delivering flavor to consumers. This message is in line with the focus of PBH’s Have a Plant movement designed to encourage greater consumption of produce.

“We’ll be telling this audience about the best ways to select, ripen and store pears so they get the most out of them and reduce waste at the same time,” said Zanobini.

“Bartlett pears ripen much like a banana with a color change from green to yellow and at the same time getting softer, sweeter, more aromatic and flavorful. But, unlike bananas, ripened pears can be put in the refrigerator where they will last from several days to a week,” he explained. “This allows consumers more time to eat them and reduces waste. And the eating experience is fantastic."

Source: California Pear Advisory Board, which is solely responsible for the information provided and is wholly owned by the source. Informa Business Media and all its subsidiaries are not responsible for any of the content contained in this information asset.

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

Access the original article with this (Link)

Popular posts from this blog

Agronometrics in Charts: Demand for berries skyrockets in 2021

This time for the ‘In Charts’ series we will give an update as to how the average prices of berries have been behaving. Specifically, we will look at the prices of blueberries, raspberries, strawberries, and blackberries in the United States market and compare them with previous seasons. An increase in demand, brought on by the tendency to consume “superfoods” such as berries during the Covid-19 pandemic, seem to have pushed prices up despite the fact that volumes imported by the United States have been similar or higher than those of previous years. Let's look at each particular case: Blueberries Blueberry prices experienced a significant increase from week 3 of 2021, showing the highest prices of the last 5 seasons for the same date. If we observe the following chart, we can see that, for week 7 of 2021, the average price of conventional blueberries was $7.60 per kilo. This is 24 percent higher than in 2020 when the average price was $6.14 per kilo. Volumes for blueberr

Peru's blueberry oversupply takes its toll on export price

Overview of the Peruvian blueberry season, complemented by charts from Agronometrics.   Original published in FreshPlaza.com   on November 25, 2020  This year's Peruvian blueberry season began in June with the export of 1,010 tons worth 5 million dollars. These figures represented a 25% increase in volume and a 77% increase in value over the same month of 2019. The lower production in the northern hemisphere due to weather problems allowed producers to achieve attractive prices of $ 5.15 per kilogram in June. Volume (in Kg) of blueberry from PerĂº in the US market Source: USDA Market News via Agronometrics . (Agronometrics users can view this chart with live updates here ) The good reception of Peruvian blueberries and the increase in prices encouraged exports during July, a month in which the country shipped 4,808 tons (+ 108%) for 26 million dollars (+ 102%). In this month, the increase in the Peruvian supply generated a slight 3% fall in the typical prices of the month,

Agronometrics in Charts: Berry prices in the U.S. market

This week we're going to check out how prices of blueberries, raspberries, strawberries and blackberries have been behaving in the U.S. market compared to previous seasons. Blueberries Let's start with blueberries, which over recent weeks have seen similar prices to 2019, although they have improved somewhat over the last two weeks. Looking at the chart below, we can see that in week 42, the average price of conventional blueberries was US$9.07 per kilo, which is 8% higher than in 2019. Volumes are coming from Mexico and Peru. Prices of non-organic blueberries in the U.S. market (USD per kilo) Source: USDA Market News via Agronometrics . (Agronometrics users can view this chart with live updates here ) Raspberries Raspberries meanwhile have throughout this year experience sharp peaks and valleys, although in recent weeks prices have tended to stabilize. As can be seen in the chart below, in week 42 prices were US$8.39 per kilo, which is 18% up on 2019. The U.S