Skip to main content

California Strawberry Commission primed to promote strawberries


Overview of the California strawberry season, complemented by charts from Agronometrics.


Original published in The Produce News on March 15, 2021 

The California Strawberry Commission is ready to kick off the 2021 season with increased planted acres and an exciting consumer public relations campaign.

Volumes (in Kg) of strawberries from Central California in the US Market
Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

Total California strawberry acreage reported for 2021 is 36,487. Acreage has increased in response to rising consumer demand. Fall planted acres, that reach peak production in late spring through early summer, increased 5.7 percent. California volume is expected to increase in the second half of March. Weather conditions have been favorable for excellent fruit quality and availability from all districts as the season progresses. Peak volume is projected to be greater than 2020, at 10 million trays per week in early May.

Volumes (in Kg) of strawberry in the US Market during the California season
Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

Consumer demand is surging with more households purchasing strawberries. Household penetration in 2020 increased by 2.3 points compared to 2019, with strawberries now in 67.1 percent of U.S. households.

The California Strawberry Commission consumer outreach goal is to connect the heart of strawberry farmers with the heart of people. Consumers will have access to real farmer and farmworker stories via a Day-in-the Life webisode series that will be shared across social media and at www.CaliforniaStrawberries.com.

The CSC will also host a series of Strawberry Snackdowns. These will feature registered dietitians competing live on Instagram to make the most creative strawberry snacks.

To inspire people to eat more strawberries, consumers can enter the #CAStrawberryChallenge by submitting their favorite ways to enjoy strawberries for cash prizes from June through August.

Because of its success last year, the commission will also kick off a shopper activation in partnership with Ibotta in May to drive retail category engagement during National Strawberry Month.

More than ever, nutrition is top of mind and the California Strawberry Commission is here to help shoppers get creative with their meals. March is National Nutrition Month, and this month’s blog shares expert tips on how consumers can personalize their plate with strawberries. Recipe contributors have found creative ways to add strawberries to nutritious meals to meet a range of cultural and personal food preferences. The blog can be found at www.californiastrawberries.com/personalize-your-plate-with-strawberries/.

The CSC continues to elevate the health benefits of strawberries and keep them top of mind as a food that helps support the immune system. Strawberries are packed with beneficial antioxidants, provide fiber, and are an excellent source of vitamin C. A one-cup serving of strawberries has as much vitamin C as an orange, which is all the vitamin C we need in a day. Strawberries are also the most widely available fresh fruit source for vitamin C.

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

Access the original article with this (Link)

Comments

Popular posts from this blog

Blueberry boom: Worldwide growth creates challenges for NW producers

Overview of the northwest blueberry season by Doug Krahmer of Berries Northwest, Cort Brazelton of Fall Creek Farm and Nursery, Kasey Cronquist of the U.S. Highbush Blueberry Council and Mark Hurst of Hurst's Berry Farm, complemented by charts from Agronometrics. Original published in www.capitalpress.com  on July 30, 2020 ALBANY, Ore. — On a seasonably warm July afternoon in the fertile Willamette Valley, Doug Krahmer stood between rows of organic blueberries and watched as a large mechanical harvester rolled slowly through the field, rattling bushes heavy with ripe fruit. Measuring a little more than 15 feet tall, 11 feet wide and weighing 7 tons, the harvester seemingly floated in the distance over neat rows while fiberglass rods, or “fingers,” shook the berries onto a conveyor belt that swooped them to the upper deck and into plastic crates. From there, the crates were loaded into refrigerated trucks and driven from the farm north of Albany, Ore., to a packing shed ea

Agronometrics in Charts: Demand for berries skyrockets in 2021

This time for the ‘In Charts’ series we will give an update as to how the average prices of berries have been behaving. Specifically, we will look at the prices of blueberries, raspberries, strawberries, and blackberries in the United States market and compare them with previous seasons. An increase in demand, brought on by the tendency to consume “superfoods” such as berries during the Covid-19 pandemic, seem to have pushed prices up despite the fact that volumes imported by the United States have been similar or higher than those of previous years. Let's look at each particular case: Blueberries Blueberry prices experienced a significant increase from week 3 of 2021, showing the highest prices of the last 5 seasons for the same date. If we observe the following chart, we can see that, for week 7 of 2021, the average price of conventional blueberries was $7.60 per kilo. This is 24 percent higher than in 2020 when the average price was $6.14 per kilo. Volumes for blueberr

Peru's blueberry oversupply takes its toll on export price

Overview of the Peruvian blueberry season, complemented by charts from Agronometrics.   Original published in FreshPlaza.com   on November 25, 2020  This year's Peruvian blueberry season began in June with the export of 1,010 tons worth 5 million dollars. These figures represented a 25% increase in volume and a 77% increase in value over the same month of 2019. The lower production in the northern hemisphere due to weather problems allowed producers to achieve attractive prices of $ 5.15 per kilogram in June. Volume (in Kg) of blueberry from Perú in the US market Source: USDA Market News via Agronometrics . (Agronometrics users can view this chart with live updates here ) The good reception of Peruvian blueberries and the increase in prices encouraged exports during July, a month in which the country shipped 4,808 tons (+ 108%) for 26 million dollars (+ 102%). In this month, the increase in the Peruvian supply generated a slight 3% fall in the typical prices of the month,