Skip to main content

US avocado imports expected to grow 4% this Super Bowl season

Overview of the avocados in the U.S. market, complemented by charts from Agronometrics.

Original published in on February 03, 2021 

While avocados enjoy steady and strong demand year-round, there are a few events throughout the year when the demand spikes even higher than usual. One such event is fast approaching: The Super Bowl. As a lead-up to game day, avocado volumes entering the US have already been increasing throughout January, and marketing efforts to encourage consumption have been underway for months.

Historical volumes (in Kg) of avocados in the US Market
Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

Good demand and strong supplies

While the US receives avocados from multiple countries throughout the year, Mexico is their main supplier of avocados, especially during this time of the year. “Right now, Mexico is the horse for avocados, especially in the US,” says Denise Junqueiro of Mission Produce. “The quality we are seeing is good, and both the demand and supply are strong in the market, in preparation for the Big Game,” she adds.

Volumes (in KG) of avocados in the US Market, by origin
Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

The overall volumes and demand have been up all year this year, so far. “We did see an uptick at the beginning of the year for New Year’s and that has stayed steady. The pulls are even stronger for these couple of weeks, leading into the Big Game,” Junqueiro shares. APEAM, the Association of Growers and Packers of Avocados From Mexico, shares that the weeks leading up to the Super Bowl and the day of the Big Game are one of the best seasons for avocado exports, similar to May 5th, or Cinco de Mayo.

California is an important avocado supplier for the United States, too, and Jan DeLyser, Vice President of Marketing of the California Avocado Commission shares: “The California Avocado Commission first started promoting avocados for Super Bowl in the 1980s. Over the decades since, avocados have become the quintessential Super Bowl food for tailgates, parties and at-home viewing. This year will be different, but at-home viewing and the enjoyment of avocados is expected to continue.” This year, though, the avocados consumed at the game will be mostly avocados from Mexico. DeLyser says: “The California avocado harvest has not yet started in earnest and the earliest promotions some California retailers are planning for the fruit are for Valentine’s Day. Promotable volumes of California avocados are expected to ramp up starting in April.”

Record breaking volumes this year

The volumes being supplied by Mexico have been breaking records, according to APEAM. “The second week before the Super Bowl has been record-breaking, with an export of 36 thousand tons, or 1792 containers. This comes out to a container filled with avocados departing from Michoacán to the United States every 6 minutes,” APEAM shares.

Despite the pandemic, and the differences in consumption patterns in general, as well as the changes in the game day celebrations in particular, the expectation is that there will be a 4% growth for the avocados during this Super Bowl season, according to APEAM. “The pulls are strong for the Big Game, despite the pandemic, and despite the fact that people may not be having large gatherings, they are still celebrating the Big Game with avocados,” Junqueiro of Mission Produce concludes.

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

Access the original article with this (Link)

Popular posts from this blog

Agronometrics in Charts: Demand for berries skyrockets in 2021

This time for the ‘In Charts’ series we will give an update as to how the average prices of berries have been behaving. Specifically, we will look at the prices of blueberries, raspberries, strawberries, and blackberries in the United States market and compare them with previous seasons. An increase in demand, brought on by the tendency to consume “superfoods” such as berries during the Covid-19 pandemic, seem to have pushed prices up despite the fact that volumes imported by the United States have been similar or higher than those of previous years. Let's look at each particular case: Blueberries Blueberry prices experienced a significant increase from week 3 of 2021, showing the highest prices of the last 5 seasons for the same date. If we observe the following chart, we can see that, for week 7 of 2021, the average price of conventional blueberries was $7.60 per kilo. This is 24 percent higher than in 2020 when the average price was $6.14 per kilo. Volumes for blueberr

Peru's blueberry oversupply takes its toll on export price

Overview of the Peruvian blueberry season, complemented by charts from Agronometrics.   Original published in   on November 25, 2020  This year's Peruvian blueberry season began in June with the export of 1,010 tons worth 5 million dollars. These figures represented a 25% increase in volume and a 77% increase in value over the same month of 2019. The lower production in the northern hemisphere due to weather problems allowed producers to achieve attractive prices of $ 5.15 per kilogram in June. Volume (in Kg) of blueberry from Perú in the US market Source: USDA Market News via Agronometrics . (Agronometrics users can view this chart with live updates here ) The good reception of Peruvian blueberries and the increase in prices encouraged exports during July, a month in which the country shipped 4,808 tons (+ 108%) for 26 million dollars (+ 102%). In this month, the increase in the Peruvian supply generated a slight 3% fall in the typical prices of the month,

Tight raspberry volumes make for more “normal” pricing

Overview of the raspberry supply by Ben Escoe of Twin River Berries, complemented by charts from Agronometrics. Original published in   on May 12, 2021  “They’re starting to pick up, but it’s been tight--really tight,” says Ben Escoe of Twin River Berries in Portland, OR, noting this largely has to do with the weather conditions in Mexico. “It’s been cold and windy there which has caused damage in the fields and contributed to the low supply. Year over year, the volume is comparable or even better. But demand is high and forecast to actual supply has been lower.” Mexico grows raspberries for most of the year, stopping only for the rainy season which begins at the end of June or early July. Meanwhile California’s volume won’t really begin until the middle to the end of May. Volumes (in Kg) of raspberries from Mexico in the US Market​ Source: USDA Market News via Agronometrics . (Agronometrics users can view this chart with live updates here ) Higher berry deman