Skip to main content

Organic produce sales rise 14% in 2020


Overview of the fresh produce organic supply by Matt Seeley of the Organic Produce Network, complemented by charts from Agronometrics.


Original published in producebluebook.com on January 20, 2021 

Monterey, CA (January 20, 2021) — Buoyed by a fourth consecutive quarter of double-digit growth, 2020 organic produce sales finished with a 14.2-percent increase over the previous year, outpacing conventionally grown produce in both sales and volume gains, according to the 2020 Organic Produce Performance Report released today exclusively by the Organic Produce Network BB #:338018 and Category Partners.

Organic fresh produce sales in 2020 were $8,542,355,756, an increase of over $1 billion from 2019, and represented 12 percent of all fresh produce sales, according to scanned data from Nielsen. Conventional produce sales rose 10.7 percent for the year.

Overall organic volume in 2020 increased 16 percent from the previous year, while conventional volume rose by 9 percent during the same period. Organic bananas continue to be the biggest volume mover, with movement up 16 percent from 2019.

The 14.2-percent increase in organic sales from 2019 reflected a nine-month-long pandemic that changed consumers’ grocery shopping habits. Of the top 10 organic sales and volume categories, 9 of them saw double-digit growth.

The top three sales categories for 2020 were packaged salads, berries (strawberries, blueberries, and raspberries), and apples, with each segment registering double-digit gains over the prior year. Among the categories showing the largest year-over-year sales increases were herbs and spices (up 26 percent) and potatoes (up 21 percent), as consumers shifted to preparing more meals at home during the pandemic. Organic grapes saw a decline of 6 percent in both sales and volume.

Volumes (in Kg) of organic strawberries in the US Market
Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)


Volumes (in Kg) of organic raspberries in the US Market
Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)


Volumes (in Kg) of organic apples in the US Market
Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

“In the face of restaurant restrictions and closures and elevated sales across the entire supermarket as consumers turned to at-home eating, organic fresh produce sales surged last year, with consumers looking for healthy, safe, and wholesome meal options for their families,” said Matt Seeley, CEO of the Organic Produce Network.

All four geographic regions of the country experienced double-digit growth in 2020, with the West showing the biggest increases in sales (16.8 percent) and volume (17.5 percent) over the previous year.

The South continues to climb in organic produce consumption, with sales of over $2.5 billion, an increase of 14.7 percent from 2019, and volume up 17.8 percent over the same period.

The fourth quarter of 2020 saw a continuation of the double-digit growth of organic sales that started in early March, with strong increases in the herbs and spices category as well as the lettuce and potato segments. Organic produce sales for the fourth quarter topped $2 billion, with dollars increasing 15 percent compared to a gain of only 10 percent in conventional. Volume was a similar story, with organics up 14.4 percent compared to a volume increase in conventional of 7.9 percent for the last quarter of 2020.

“The continued strength of organic fruit and vegetable sales through 2020 despite pandemic-related economic challenges underscores the depth of consumer demand for organic products,” said Steve Lutz, SVP of Insights and Innovation at Category Partners.

“Across all of 2020, organic sales growth continued to outpace conventional. As we hopefully see the pandemic begin to subside into 2021, the market opportunities for fresh organic fruits and vegetables in the coming year remain outstanding. There are wide swaths of the US where organic fruits and vegetables have limited distribution and narrow assortment in many conventional supermarkets. This indicates that across a multitude of organic produce categories, there remain significant growth opportunities both by gaining distribution but also in supplying latent consumer demand.”

A complete version of this report will be made available on the Organic Produce Network website at the end of January.

OPN is a marketing organization serving as the go-to resource for the organic fresh produce industry. The company’s mission is to inform and educate through a strong digital presence with an emphasis on original content and complimented by engaging live events which bring together various components of the organic food community. The OPN audience includes organic producers, handlers, distributors, processors, wholesalers, foodservice operators, and retailers. www.organicproducenetwork.com

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

Access the original article with this (Link)

Popular posts from this blog

Agronometrics in Charts: Demand for berries skyrockets in 2021

This time for the ‘In Charts’ series we will give an update as to how the average prices of berries have been behaving. Specifically, we will look at the prices of blueberries, raspberries, strawberries, and blackberries in the United States market and compare them with previous seasons. An increase in demand, brought on by the tendency to consume “superfoods” such as berries during the Covid-19 pandemic, seem to have pushed prices up despite the fact that volumes imported by the United States have been similar or higher than those of previous years. Let's look at each particular case: Blueberries Blueberry prices experienced a significant increase from week 3 of 2021, showing the highest prices of the last 5 seasons for the same date. If we observe the following chart, we can see that, for week 7 of 2021, the average price of conventional blueberries was $7.60 per kilo. This is 24 percent higher than in 2020 when the average price was $6.14 per kilo. Volumes for blueberr

Peru's blueberry oversupply takes its toll on export price

Overview of the Peruvian blueberry season, complemented by charts from Agronometrics.   Original published in FreshPlaza.com   on November 25, 2020  This year's Peruvian blueberry season began in June with the export of 1,010 tons worth 5 million dollars. These figures represented a 25% increase in volume and a 77% increase in value over the same month of 2019. The lower production in the northern hemisphere due to weather problems allowed producers to achieve attractive prices of $ 5.15 per kilogram in June. Volume (in Kg) of blueberry from Perú in the US market Source: USDA Market News via Agronometrics . (Agronometrics users can view this chart with live updates here ) The good reception of Peruvian blueberries and the increase in prices encouraged exports during July, a month in which the country shipped 4,808 tons (+ 108%) for 26 million dollars (+ 102%). In this month, the increase in the Peruvian supply generated a slight 3% fall in the typical prices of the month,

Tight raspberry volumes make for more “normal” pricing

Overview of the raspberry supply by Ben Escoe of Twin River Berries, complemented by charts from Agronometrics. Original published in FreshPlaza.com   on May 12, 2021  “They’re starting to pick up, but it’s been tight--really tight,” says Ben Escoe of Twin River Berries in Portland, OR, noting this largely has to do with the weather conditions in Mexico. “It’s been cold and windy there which has caused damage in the fields and contributed to the low supply. Year over year, the volume is comparable or even better. But demand is high and forecast to actual supply has been lower.” Mexico grows raspberries for most of the year, stopping only for the rainy season which begins at the end of June or early July. Meanwhile California’s volume won’t really begin until the middle to the end of May. Volumes (in Kg) of raspberries from Mexico in the US Market​ Source: USDA Market News via Agronometrics . (Agronometrics users can view this chart with live updates here ) Higher berry deman