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International blueberry coalition formed to oppose U.S. import limitations


Overview of bluberries imports in the US market, complemented by charts from Agronometrics.


Original published in FreshFruitPortal.com on January 06, 2021 

A broad international coalition of blueberry companies and organizations including Driscoll's, California Giant Berry Farms, Agroberries S.A., and Family Tree Farms, has been formed to oppose limitations on imports into the U.S.

The creation of the Blueberry Coalition for Progress & Health comes amid a Section 201 global safeguard investigation into blueberry imports by the International Trade Commission (ITC), which could result in trade barriers such as tariffs.

According to Engineer Eddy Martinez, the National Mango Board adds great value to the mango industry. “The board has carried out very important research work on topics related to nutrition and health, with prestigious universities in the US. There has also been very important research to solve some problems in the postharvest handling of mango; which has directly benefited the producers in the field."

The ITC will hold a hearing on the matter on Jan. 12.

All members of the Coalition agree that imports are not a substantial cause of serious injury to the domestic blueberry industry.

The Coalition members are: Agroberries S.A.; Alpine Fresh Inc.; Aneberries A.C.; Berries Paradise S.A.P.I. de C.V.; California Giant Berry Farms; Camposol Fresh USA; Inc.; Driscoll's, Inc.; Family Tree Farms; Fresh Produce Association of the Americas; Giddings Berries; Hortifruit, Andrew & Williamson Fresh Produce; Pro Arandanos; United Exports Limited; Reiter Affiliated Companies; Chilean Blueberry Committee; Chilealimentos.

U.S. consumer consumption of blueberries has experienced more than a 300% increase in per capita consumption since 2005 and is now at an all-time high of 1.79 pounds per person. The Coalition believes that restricting blueberry imports into the U.S. will limit consumers’ access to the fruit.

It adds that domestic growers cannot alone meet the rapidly growing U.S. consumer demand for a year-round supply, and imports are therefore crucial both to meet current demand and to continue to grow the market.

“Our family has been farming in America for over 10 generations, and we are headquartered in the San Joaquin Valley in California. Our decision to farm in Mexico and Peru, in addition to the U.S., was in direct response from our retail customers to produce and deliver quality blueberries throughout the entire year,” said Dave Jackson co-owner of Family Tree Farms and a key member of the Coalition.

Blueberry demand has exploded in the U.S., and supply has followed suit. While fresh and frozen blueberry imports have grown over the last five years, so have domestic shipments of both types of products. Production and sales volumes indicate both domestic and import supplies have their own independent growing seasons.

The seasonal nature of domestic production means that blueberries grown in the U.S. are essentially unavailable for 20 to 30 weeks a year for most U.S. consumers, and the vast majority of the increase in fresh blueberry imports has occurred during these months.

Approximately 80% of imported fresh blueberries enter the U.S. in off-peak weeks, implying that the vast majority of imports do not compete with domestic blueberries, the Coalition said.

Volumes (in KG) of blueberry imports in the US market, by origin
Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)


Given the lack of temporal overlap when the two sources of supply are present in the U.S. market, imported and domestic blueberries are better seen as complements than substitutes, it said.

“The domestic industry has earned double-digit operating margins in every year of the time period included within the United States International Trade Commission (ITC) investigation, which compares favorably to broader farm industry benchmarks,” added Joe Barsi, President of California Giant Farms of Watsonville, Calif. and also a leading member of the Coalition

“At California Giant Berry Farms, our mission is to deliver high-quality berries and take care of our growers. We believe that the counter-seasonal supply of imports has increased consumption in the U.S. and has helped the health of the domestic blueberry industry.”

U.S. fresh blueberry production and shipments are heavily concentrated within a 20-week period, running from late-April to early-September. Over 90% of U.S. fresh blueberries are sold during the 20-week peak season, according to a release from the Coalition.

Volumes (in KG) of blueberries between april and september in the US market, by origin
Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

Farmers in large blueberry growing states including North Carolina and New Jersey sell all their blueberries in the peak weeks. Farmers in other large blueberry growing states including Georgia, California, Oregon, and Washington sell more than 90% of their crop in peak weeks.

Farmers in every U.S. state except Florida sells at least 80% of its fresh blueberry crop within the 20-week peak U.S. season, the Coalition added.

“The U.S. blueberry market is thriving, and our goal is to ensure that we continue to fairly meet the marketplace demand for this healthy and delicious fruit,” added Barsi.

“Blueberry imports are crucial to U.S. consumers, retailers, and the U.S. economy, and they clearly contribute to the success of the domestic industry. We are launching this Coalition to alert America’s blueberry lovers and to educate decision-makers on the stakes of their upcoming actions, and to prevent the destruction of the thriving and essential blueberry industry.”

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

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