Skip to main content

Organic apple and pear sales strong, getting stronger


Overview of the organic apples and pears supply, complemented by charts from Agronometrics.  


Original published in TheProduceNews.com on December 2, 2020 

Over the past decade, CMI Orchards has continued to invest significantly in overall organic growth, bringing to market some of the very first club organics such as Ambrosia, KIKU, Kanzi, Jazz, Envy, Smitten and EverCrisp apples. CMI Orchards’ overall organic apple production is up 25.5 percent over last year, and organic pear production is up 73.2 percent. Additional growth is expected in the new year.

Volume (in KG) of organic apples from Washington state in the US market
Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)


Volume (in KG) of organic pears from Washington state in the US market
Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

CMI's branded organic apples continue to demonstrate solid performance. According to Nielsen Fresh Facts, Ambrosia, Kanzi, and Jazz have the highest distribution of any branded organic apples, taking the top three positions for the past 52 weeks. Organic Envy, a newcomer to the organic market in 2019, has realized significant volume gains this year. CMI leadership anticipates the organic Envy variety will continue to accelerate to the top position to match the conventional variety. Currently, Envy holds the highest retail pricing of any organic branded apple, with a $3 per pound average.

More than 10 years ago, CMI developed the Daisy Girl Organics brand to help retailers capture incremental sales for organic apples, pears and cherries. The brand has created an internationally-recognized mark of quality for CMI’s organic program.

CMI’s Daisy Girl Organics label held the No. 1 position for the top-selling organic apple and pear brand in the United States for several years running. However, with the introduction of many private label organic brands, Daisy Girl branded sales have been reallocated to support retailer demand for private label programs. “Our organic growth remains strong and we’ve proven that we are one of the best year-round organic suppliers in the industry,” said Marketing Specialist Danelle Huber.

CMI orchards are located in Washington state – known as one of the premier growing areas in the world for apples, pears and cherries. The nutrient-rich soil, arid climate, plentiful water, and advanced growing practices provide the right ingredients for producing top-quality fruit. These same elements also make Washington one of the finest places to grow organic apples, pears and cherries.

Origins of organic pears in the US market
Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

“We’re very pleased with this growth. The new year is the perfect time to commit to health and wellness and many shoppers choose to do this by opting for organic products,” said Brand Manager Rochelle Bohm. “CMI is perfectly positioned to support retailers focused on offering their customers new and exciting products that drive sales and satisfy organic shoppers year-round. With the highest number of club apples of any shipper, and award-winning sales tools, we’re poised to continue this growth in the new year with some incredible organic promotions.”

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

Access the original article with this (Link)

Comments

Popular posts from this blog

Blueberry boom: Worldwide growth creates challenges for NW producers

Overview of the northwest blueberry season by Doug Krahmer of Berries Northwest, Cort Brazelton of Fall Creek Farm and Nursery, Kasey Cronquist of the U.S. Highbush Blueberry Council and Mark Hurst of Hurst's Berry Farm, complemented by charts from Agronometrics. Original published in www.capitalpress.com  on July 30, 2020 ALBANY, Ore. — On a seasonably warm July afternoon in the fertile Willamette Valley, Doug Krahmer stood between rows of organic blueberries and watched as a large mechanical harvester rolled slowly through the field, rattling bushes heavy with ripe fruit. Measuring a little more than 15 feet tall, 11 feet wide and weighing 7 tons, the harvester seemingly floated in the distance over neat rows while fiberglass rods, or “fingers,” shook the berries onto a conveyor belt that swooped them to the upper deck and into plastic crates. From there, the crates were loaded into refrigerated trucks and driven from the farm north of Albany, Ore., to a packing shed ea

Agronometrics in Charts: Demand for berries skyrockets in 2021

This time for the ‘In Charts’ series we will give an update as to how the average prices of berries have been behaving. Specifically, we will look at the prices of blueberries, raspberries, strawberries, and blackberries in the United States market and compare them with previous seasons. An increase in demand, brought on by the tendency to consume “superfoods” such as berries during the Covid-19 pandemic, seem to have pushed prices up despite the fact that volumes imported by the United States have been similar or higher than those of previous years. Let's look at each particular case: Blueberries Blueberry prices experienced a significant increase from week 3 of 2021, showing the highest prices of the last 5 seasons for the same date. If we observe the following chart, we can see that, for week 7 of 2021, the average price of conventional blueberries was $7.60 per kilo. This is 24 percent higher than in 2020 when the average price was $6.14 per kilo. Volumes for blueberr

Peru's blueberry oversupply takes its toll on export price

Overview of the Peruvian blueberry season, complemented by charts from Agronometrics.   Original published in FreshPlaza.com   on November 25, 2020  This year's Peruvian blueberry season began in June with the export of 1,010 tons worth 5 million dollars. These figures represented a 25% increase in volume and a 77% increase in value over the same month of 2019. The lower production in the northern hemisphere due to weather problems allowed producers to achieve attractive prices of $ 5.15 per kilogram in June. Volume (in Kg) of blueberry from Perú in the US market Source: USDA Market News via Agronometrics . (Agronometrics users can view this chart with live updates here ) The good reception of Peruvian blueberries and the increase in prices encouraged exports during July, a month in which the country shipped 4,808 tons (+ 108%) for 26 million dollars (+ 102%). In this month, the increase in the Peruvian supply generated a slight 3% fall in the typical prices of the month,