Skip to main content

Agronometrics makes market data more accessible with service relaunch



Agronometrics is continuing with its goal of making U.S. fresh produce market data more accessible with a major relaunch of its service that includes innovative tools like market updates, price alerts, and easy navigation through USDA commercial data.

Colin Fain, CEO of Agronometrics, explained the new service is the culmination of years of requests from customers, modifications, tweaks and building new tools and reports with which to gain insights from the USDA data

"We finally got to the point where we needed to completely restructure the service so that all the elements worked better together, making it much easier to navigate the site and get to the data that our users need," Fain said.

Produce industry professionals most likely know the company best for the ‘Agronometrics inCharts’ articles that are published weekly on FreshFruitPortal.com, through which it offers stories that give context to pricing and volume data for different fruit and vegetable commodities in the U.S. market

"Agronometrics is the platform behind these stories and the charts that feature in them," Fain said. "Our goal is to help the produce industry make better commercial decisions with the help of market data. To this end, we have built a wide range of tools grown from the needs of the industry, which have been tested and validated by our customers."

"With these tools, many people use the site to stay abreast of what's going on in the markets for their commodity, or study historical trends to have a better idea of what the future might hold.”

With this latest version of Agronometrics, the company offers a central dashboard where seasoned veterans and newcomers alike can get a better understanding of the markets. With one click, users will have access to weekly summaries of the market data for their commodity.

In addition, price alerts let users know when an important change in price has been detected. Individual users can also be completely personalized the service, saving the reports that are most important to them for easy access right from the dashboard.

Agronometrics works with a wide range of companies from across the entire supply chain, for whom it makes USDA Shipping Point prices and USDA Movement Volumes available. Its main customers are producers, exporters and receivers of fresh produce, but it also works with a handful of retail chains, food service companies, investment firms and academic researchers.

Fain added that what people most appreciate about the service is the ability to gain access to reliable market data when they need it.

"This way our clients are not stumbling around in the dark when looking to make an important commercial decision," he said.

"We also take great pride in our customer service, and are always happy to address any questions and comments that our customers may have about the service and the data we host."

For more information, please visit www.agronometrics.com

Original published in FreshFruitPortal.com on August 17, 2020 (Link)

Comments

Popular posts from this blog

The table grape industry is in uncharted territory right now

Overview of the potential impact of COVID-19 on future grape supply and price, by Ira Greenstein of Direct Source Marketing, complemented by charts from Agronometrics.



Original published in FreshPlaza.com on March 24, 2020

While the Chilean and Peruvian grape seasons are winding down and their weekly volumes are decreasing, the table grape industry has seen an uptick in demand in the past weeks. This is partially a result of the high retail movements due to the coronavirus panic-shopping of the past few weeks. Ira Greenstein of Direct Source Marketing says: “A month ago, importers had a real concern that the industry wouldn’t be able to move through the condensed volumes and huge inventories would be sitting in cold storages. That sentiment has completely reversed with substantially increased retail demand due to the COVID-19 pandemic.”

With the lower volumes but increasing demand, the cold stores are rapidly being depleted and spot market pricing is expected to continue to increase, …

Blueberry boom: Worldwide growth creates challenges for NW producers

Overview of the northwest blueberry season by Doug Krahmer of Berries Northwest, Cort Brazelton of Fall Creek Farm and Nursery, Kasey Cronquist of the U.S. Highbush Blueberry Council and Mark Hurst of Hurst's Berry Farm, complemented by charts from Agronometrics.



Original published in www.capitalpress.com on July 30, 2020

ALBANY, Ore. — On a seasonably warm July afternoon in the fertile Willamette Valley, Doug Krahmer stood between rows of organic blueberries and watched as a large mechanical harvester rolled slowly through the field, rattling bushes heavy with ripe fruit.

Measuring a little more than 15 feet tall, 11 feet wide and weighing 7 tons, the harvester seemingly floated in the distance over neat rows while fiberglass rods, or “fingers,” shook the berries onto a conveyor belt that swooped them to the upper deck and into plastic crates.

From there, the crates were loaded into refrigerated trucks and driven from the farm north of Albany, Ore., to a packing shed east of Po…

Avocados In Charts - Prices are falling and why are they likely to settle below 2018

Agronometrics has often spoken about what is to come and how the market could be affected. We hold a strong belief in being able to look at objective data can help navigate complicated scenarios. The recent spike in prices that avocados have seen is an example of one of these scenarios, catching many by surprise at a time of the year where we had never seen movements like this before. This can be seen in the chart below where the 2019 line has towered above all other prices since Sept. 2017 and every price recorded for June in the last five years.

Historic Hass Avocado Prices


Source: USDA Market News via Agronometrics. (Agronometrics users can
view this chart with live updates here)
Comparing the volumes of this year to the last can offer some insight as to how these prices have come about. Considering the prices were almost flat last year, the volume data serves as a great benchmark to understand where customers expectations lie.

In this year’s data, an important oversupply can be …