Skip to main content

Chilean lemon season in full swing


Overview of the Chilean lemon season by Karen Brux of the Chilean Fresh Fruit Association and Juan Enrique Ortúzar, president of the Chilean Citrus Committee, complemented by charts from Agronometrics.



Original published in TheProduceNews on July 16, 2020

Chile has become a key supply source for lemons over the summer months, shipping 55,000 tons to the U.S. market in 2019. The Chilean Citrus Committee projects similar volumes for 2020, with 23,148 tons already shipped to the U.S. through week 28. Steady, promotable volumes will be available through September, with shipments winding down around week 37.

Volumes (in KG) of lemons in the US market during the 2019 Chilean season


Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

U.S. retail sales of lemons have been swift. While the downturn in foodservice has presented some challenges, weekly IRI data has shown stronger than ever movement at retail. Looking at sales data from the beginning of April through the week ending July 5, weekly retail sales of lemons have increased anywhere from 19 percent to 49 percent compared with the same week in 2019.

Volumes (in KG) of lemon from Chile in the US market


Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

In order to drive shopper demand for Chilean lemons, the Chilean Citrus Committee has developed a video full of new ways for consumers to love lemons. The Citrus Committee is partnering with retailers on numerous digital programs for lemons, including everything from digital coupons and web banners to supermarket dietitian segments communicating family-friendly usage ideas. Geotargeted ads will also be running to support sales in select markets.

Karen Brux, managing director of the Chilean Fresh Fruit Association, attributes much of this increase to the immune boosting properties of lemons. “One lemon provides almost half of the recommended daily vitamin C intake, so they’re the perfect go-to for a quick energy recharge. Whether you’re adding some slices to your water, squeezing juice into your salad dressing or zesting on top of your favorite pasta, lemons can amp up the flavor and nutrition of just about anything. Summertime means summer barbecues, and lemons are a perfect fruit for grilling!”

Juan Enrique Ortúzar, president of the Chilean Citrus Committee, said weather conditions have been favorable for lemons and the Chilean citrus industry, overall. “Following a long period of drought, Chile has finally received some healthy amounts of rain, and more rainfall is in the forecast. While this has created some temporary delays in the harvest, it has also helped the fruit to grow and reach full size, so our lemons are looking beautiful. The rainfall will also benefit future citrus crops.”

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

Access the original article with this (Link)

Comments

Popular posts from this blog

The table grape industry is in uncharted territory right now

Overview of the potential impact of COVID-19 on future grape supply and price, by Ira Greenstein of Direct Source Marketing, complemented by charts from Agronometrics.



Original published in FreshPlaza.com on March 24, 2020

While the Chilean and Peruvian grape seasons are winding down and their weekly volumes are decreasing, the table grape industry has seen an uptick in demand in the past weeks. This is partially a result of the high retail movements due to the coronavirus panic-shopping of the past few weeks. Ira Greenstein of Direct Source Marketing says: “A month ago, importers had a real concern that the industry wouldn’t be able to move through the condensed volumes and huge inventories would be sitting in cold storages. That sentiment has completely reversed with substantially increased retail demand due to the COVID-19 pandemic.”

With the lower volumes but increasing demand, the cold stores are rapidly being depleted and spot market pricing is expected to continue to increase, …

Avocados In Charts - Prices are falling and why are they likely to settle below 2018

Agronometrics has often spoken about what is to come and how the market could be affected. We hold a strong belief in being able to look at objective data can help navigate complicated scenarios. The recent spike in prices that avocados have seen is an example of one of these scenarios, catching many by surprise at a time of the year where we had never seen movements like this before. This can be seen in the chart below where the 2019 line has towered above all other prices since Sept. 2017 and every price recorded for June in the last five years.

Historic Hass Avocado Prices


Source: USDA Market News via Agronometrics. (Agronometrics users can
view this chart with live updates here)
Comparing the volumes of this year to the last can offer some insight as to how these prices have come about. Considering the prices were almost flat last year, the volume data serves as a great benchmark to understand where customers expectations lie.

In this year’s data, an important oversupply can be …

Blueberry boom: Worldwide growth creates challenges for NW producers

Overview of the northwest blueberry season by Doug Krahmer of Berries Northwest, Cort Brazelton of Fall Creek Farm and Nursery, Kasey Cronquist of the U.S. Highbush Blueberry Council and Mark Hurst of Hurst's Berry Farm, complemented by charts from Agronometrics.



Original published in www.capitalpress.com on July 30, 2020

ALBANY, Ore. — On a seasonably warm July afternoon in the fertile Willamette Valley, Doug Krahmer stood between rows of organic blueberries and watched as a large mechanical harvester rolled slowly through the field, rattling bushes heavy with ripe fruit.

Measuring a little more than 15 feet tall, 11 feet wide and weighing 7 tons, the harvester seemingly floated in the distance over neat rows while fiberglass rods, or “fingers,” shook the berries onto a conveyor belt that swooped them to the upper deck and into plastic crates.

From there, the crates were loaded into refrigerated trucks and driven from the farm north of Albany, Ore., to a packing shed east of Po…