Skip to main content

California avocado supplies still going strong

Overview of the California avocados supplies in the US market, complemented by charts from Agronometrics.

Original published in on July 27, 2020

Supplies of California avocados continue to be ample and consistent supply is expected into September.

“We had some growers begin harvesting in February. But the peak season volume is expected from March through September with some lighter volume of California avocados available into October this year,” says Jan DeLyser with the Irvine, CA-based California Avocado Commission. She adds that California’s crop this season is considerably larger than last season. “We expect nearly 400 million pounds of California avocados this year compared with 216.6 million pounds last season,” she says.

Historical volumes (in LB) of avocados from California in the US market

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

To date, total volume harvested is about 275 million pounds, which is 100 million pounds more than this same time last year. “Because of the larger crop size this year, the current weekly harvest rates are expected to continue at the current rates through August and into September,” says DeLyser.

Regional harvesting

California fruit is being harvested right now in both the Northern and Southern growing regions of the state. “Harvest has been strong in the Southern (San Diego, Riverside and Orange) Counties and Central Coast areas around Simi, Ventura, Santa Barbara and Carpinteria,” says DeLyser. “The Southern districts will wind down as we move into August with the Central Coast and Northern regions (Carpinteria, San Luis Obispo, Morro Bay and Monterey County) continuing their harvest through August and September with some fruit into October.” Along with California, supplies of avocados in North America are currently coming from both Mexico and Peru.

Bag interest up

Meanwhile demand for avocados continues to be strong, with an especially increased demand for bagged avocados. (Many growers and shippers across many commodities are reporting increased interested in bagged product from consumers to minimize handling of product.)

DeLyser notes that IRI FreshLook reports that the avocado category volume in units this year is very strong in the South-Central region of the U.S., with Dallas being the strongest market. The West region (west of the Rockies including Phoenix) and the Northwest (Portland/Seattle) and California (Southern Cal) are the second strongest in terms of growth. Following that is the Northeast (New York and surrounding markets).

Given the volume available, DeLyser says there are several promotions running currently on California avocados and they’re scheduled to run into September.

As for pricing, the market is currently stabilizing after feeling pressure from large inventory levels (of fruit from all origins) seen in prior weeks, says DeLyser. “As long as inventory levels remain stable, or even decrease, market pricing is expected to adjust accordingly,” she notes.

She adds though that comparing pricing to last year at this time is challenging given supplies were more limited and the demand was very high. “This year the pandemic has had some impact with a shift to consumers cooking more at home and eating out less, but demand has continued to be good for avocados,” she adds.

Prices (in USD/LB) of avocados in the US market

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

Access the original article with this (Link)


Popular posts from this blog

The table grape industry is in uncharted territory right now

Overview of the potential impact of COVID-19 on future grape supply and price, by Ira Greenstein of Direct Source Marketing, complemented by charts from Agronometrics.

Original published in on March 24, 2020

While the Chilean and Peruvian grape seasons are winding down and their weekly volumes are decreasing, the table grape industry has seen an uptick in demand in the past weeks. This is partially a result of the high retail movements due to the coronavirus panic-shopping of the past few weeks. Ira Greenstein of Direct Source Marketing says: “A month ago, importers had a real concern that the industry wouldn’t be able to move through the condensed volumes and huge inventories would be sitting in cold storages. That sentiment has completely reversed with substantially increased retail demand due to the COVID-19 pandemic.”

With the lower volumes but increasing demand, the cold stores are rapidly being depleted and spot market pricing is expected to continue to increase, …

Avocados In Charts - Prices are falling and why are they likely to settle below 2018

Agronometrics has often spoken about what is to come and how the market could be affected. We hold a strong belief in being able to look at objective data can help navigate complicated scenarios. The recent spike in prices that avocados have seen is an example of one of these scenarios, catching many by surprise at a time of the year where we had never seen movements like this before. This can be seen in the chart below where the 2019 line has towered above all other prices since Sept. 2017 and every price recorded for June in the last five years.

Historic Hass Avocado Prices

Source: USDA Market News via Agronometrics. (Agronometrics users can
view this chart with live updates here)
Comparing the volumes of this year to the last can offer some insight as to how these prices have come about. Considering the prices were almost flat last year, the volume data serves as a great benchmark to understand where customers expectations lie.

In this year’s data, an important oversupply can be …

Blueberry boom: Worldwide growth creates challenges for NW producers

Overview of the northwest blueberry season by Doug Krahmer of Berries Northwest, Cort Brazelton of Fall Creek Farm and Nursery, Kasey Cronquist of the U.S. Highbush Blueberry Council and Mark Hurst of Hurst's Berry Farm, complemented by charts from Agronometrics.

Original published in on July 30, 2020

ALBANY, Ore. — On a seasonably warm July afternoon in the fertile Willamette Valley, Doug Krahmer stood between rows of organic blueberries and watched as a large mechanical harvester rolled slowly through the field, rattling bushes heavy with ripe fruit.

Measuring a little more than 15 feet tall, 11 feet wide and weighing 7 tons, the harvester seemingly floated in the distance over neat rows while fiberglass rods, or “fingers,” shook the berries onto a conveyor belt that swooped them to the upper deck and into plastic crates.

From there, the crates were loaded into refrigerated trucks and driven from the farm north of Albany, Ore., to a packing shed east of Po…