Skip to main content

Northwest growers expect full cherry crop, despite challenges


Forecast of the upcoming Washington cherry season, by James Michael of Northwest Cherry Growers, complemented by charts from Agronometrics.



Original published in FreshPlaza.com on April 21, 2020

The Northwest cherry harvest is set to begin in the last few days of May, and growers expect to kick off the season with a strong start. The weather has been helping the crop, developing sweetness in the cherries and bringing the slightly early start to the season.

Volumes (in KG) of cherry from Washington in the US Market from 2016 to 2019


Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

James Michael of Northwest Cherry Growers shares: “The weather in January and February was very warm which sped up the season a bit and has led us to expect an early start to the season. Then we had cool spring weather which will help bring out the dessert quality of our cherries, and that helps spur repeat purchases. Our progression is lining up for a strong start, and as far as the season goes, we’re expecting a high-quality crop from the start.”

Full crop expected

While the weather has been mostly fortunate for the cherries in the Northwest, there were a few cold snaps that left their mark on the volumes. “This was in February and March and that took a bite out of our early and some mid-season volumes. The damage was very site specific which has made estimating its impact difficult. Fortunately, with over 2,000 growers across the Northwest, there is plenty of fruit left to fill the demand,” Michael says.

Little Cherry Disease

The volumes were also affected by Little Cherry Disease, or LCD. Michael explains: “Our volume has been reduced overall by mitigation efforts resulting from Little Cherry Disease. It’s estimated that this removed 2.5 to 3 million boxes from our total production capability, so that’s been a challenge this season. Vigilance is key. Add to that some loss from the cold damage this season, and it certainly won’t be our largest crop. But, with nearly 63,000 planted acres, there will still be plenty of fruit for promotions.”

“We’re still progressing through the last of the blooms in our latest districts. Our first-round crop estimate data is still coming in, but we’re expecting what’s considered a ‘full crop’ at this point,” he adds.

Growing demand

Over the years, the demand for the sweet cherries has continued to grow, Michael shares. “Especially as we continue to discover new health benefits to go along with the great flavor and the seasonal arrival of the product.”

This year, retailers and promoters will have to be strategic about their cherry promotion to ensure that they will move at the rate they could and should be moving. “Cherry sales are 72% impulse, so going into this year it’ll be key for every retailer and promoter to look at involving Northwest cherries in their digital plans. With store traffic down worldwide and only a short season of availability, to capture the sales potential of cherries will mean reaching consumers where and how they are shopping,” Michael concludes.

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

Access the original article with this (Link)

Comments

Popular posts from this blog

Blueberry boom: Worldwide growth creates challenges for NW producers

Overview of the northwest blueberry season by Doug Krahmer of Berries Northwest, Cort Brazelton of Fall Creek Farm and Nursery, Kasey Cronquist of the U.S. Highbush Blueberry Council and Mark Hurst of Hurst's Berry Farm, complemented by charts from Agronometrics.



Original published in www.capitalpress.com on July 30, 2020

ALBANY, Ore. — On a seasonably warm July afternoon in the fertile Willamette Valley, Doug Krahmer stood between rows of organic blueberries and watched as a large mechanical harvester rolled slowly through the field, rattling bushes heavy with ripe fruit.

Measuring a little more than 15 feet tall, 11 feet wide and weighing 7 tons, the harvester seemingly floated in the distance over neat rows while fiberglass rods, or “fingers,” shook the berries onto a conveyor belt that swooped them to the upper deck and into plastic crates.

From there, the crates were loaded into refrigerated trucks and driven from the farm north of Albany, Ore., to a packing shed east of Po…

The table grape industry is in uncharted territory right now

Overview of the potential impact of COVID-19 on future grape supply and price, by Ira Greenstein of Direct Source Marketing, complemented by charts from Agronometrics.



Original published in FreshPlaza.com on March 24, 2020

While the Chilean and Peruvian grape seasons are winding down and their weekly volumes are decreasing, the table grape industry has seen an uptick in demand in the past weeks. This is partially a result of the high retail movements due to the coronavirus panic-shopping of the past few weeks. Ira Greenstein of Direct Source Marketing says: “A month ago, importers had a real concern that the industry wouldn’t be able to move through the condensed volumes and huge inventories would be sitting in cold storages. That sentiment has completely reversed with substantially increased retail demand due to the COVID-19 pandemic.”

With the lower volumes but increasing demand, the cold stores are rapidly being depleted and spot market pricing is expected to continue to increase, …

Agronometrics in Charts: The Role of Mexican Blueberries in the U.S. Market

As Mexico's season just reached its peak, the opportunity lends itself to look a bit deeper at the origin in the U.S. markets. The rise of Mexican blueberries in the U.S. market has been no small achievement. In 2010, they represented a mere blip on the map. In 2019, with 75 M lbs, they were the second largest importer of fresh blueberries to the U.S., second only to Chile, but with Peru trailing closely behind Mexico.

Historic Volumes | Non-Organic

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)
In 2010, the landscape for blueberries was very different from what it is today. Chile has grown considerably, the U.S.’s production has evened out more, pushing more volume into April and May, and of course, Mexico is now a primary source through this time period.
U.S. Volumes by Origin 2010 | Non-Organic


U.S. Volumes by Origin 2019 | Non-Organic

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart …