Skip to main content

Harvesting intentionally slows on California avocados

Overview of the California avocado season, by James Shanley Of Shanley Farms, complemented by charts from Agronometrics.

Original published in on April 16, 2020

Supplies of California avocados are very strong currently.

According to the California Avocado Commission (CAC), California avocado growers harvested nearly 46.7 million pounds this season through March 22 compared to 5.1 million lbs. for the same time last year.

Volumes (in LB) of avocados from California in the US market from 2017 to 2020

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

“We have a good crop from the trees in the state and we were able to put a significant amount of that into the market when the market was panicking. We’re ahead of harvest by the schedule numbers,” says James Shanley of Shanley Farms in Morro Bay, Ca. “The overall volume is substantially more this year. Last year was a lean year and this year is a good normal crop.”

Managing inventory

That said, Shanley says the industry narrowly avoided disaster in the past two weeks. “We got to a near-crisis of excess inventory. However, a combination of harvest being stopped by the rain and aggressive coaching to growers that we were rapidly approaching a glut of product and needed to hold off harvesting, saved us." On top of that, last week was Holy Week in Mexico, a week where production on Mexican avocados typically also slows down. “Between those naturally occurring events, we took what could have been a disastrous situation and got it dealt with pretty well. Hopefully we’re not going back now,” says Shanley.

Like many other commodities, demand shifted for California avocados. The CAC says retailers reported strong pulls on California avocados in early to mid-March, even with the foodservice shut downs. The association also notes that some of this is due to a larger 2020 crop along with strong early-season demand. That means that the softer retail traffic later in March and into early April was somewhat expected and led to many growers temporarily slowing their harvesting efforts.

“The market went through a big shift in an almost imperceptible way,” says Shanley. “Volume surged in total but then they were radically altered. Foodservice shut down and retailers were dealing with panic buying. Whatever is normal will show up in the next few weeks. And normal for foodservice will be pretty darn skinny. I don’t know anyone in this type of business who’s not worried about which of their customers will actually survive this.”

Pricing on the move

As for pricing, California avocados have seen some movement. “Pricing took a hit. As we went into panic buying, it was elevated and stayed elevated. But then it took a drastic drop by .30-.40 cents/lb.,” says Shanley. “It sounds like it’s stabilized and maybe even started to crawl back a bit. But it’s completely unclear as to where it’s going to go?”

Prices (in USD) by weight (in LB) of avocados from California

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

To help growers, the CAC has shifted some of its marketing efforts including moving much of its outdoor advertising efforts towards streaming video and digital communications and pushing back the timelines on other marketing efforts until later in the California season.

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

Access the original article with this (Link).


Popular posts from this blog

The table grape industry is in uncharted territory right now

Overview of the potential impact of COVID-19 on future grape supply and price, by Ira Greenstein of Direct Source Marketing, complemented by charts from Agronometrics.

Original published in on March 24, 2020

While the Chilean and Peruvian grape seasons are winding down and their weekly volumes are decreasing, the table grape industry has seen an uptick in demand in the past weeks. This is partially a result of the high retail movements due to the coronavirus panic-shopping of the past few weeks. Ira Greenstein of Direct Source Marketing says: “A month ago, importers had a real concern that the industry wouldn’t be able to move through the condensed volumes and huge inventories would be sitting in cold storages. That sentiment has completely reversed with substantially increased retail demand due to the COVID-19 pandemic.”

With the lower volumes but increasing demand, the cold stores are rapidly being depleted and spot market pricing is expected to continue to increase, …

Avocados In Charts - Prices are falling and why are they likely to settle below 2018

Agronometrics has often spoken about what is to come and how the market could be affected. We hold a strong belief in being able to look at objective data can help navigate complicated scenarios. The recent spike in prices that avocados have seen is an example of one of these scenarios, catching many by surprise at a time of the year where we had never seen movements like this before. This can be seen in the chart below where the 2019 line has towered above all other prices since Sept. 2017 and every price recorded for June in the last five years.

Historic Hass Avocado Prices

Source: USDA Market News via Agronometrics. (Agronometrics users can
view this chart with live updates here)
Comparing the volumes of this year to the last can offer some insight as to how these prices have come about. Considering the prices were almost flat last year, the volume data serves as a great benchmark to understand where customers expectations lie.

In this year’s data, an important oversupply can be …

Blueberry boom: Worldwide growth creates challenges for NW producers

Overview of the northwest blueberry season by Doug Krahmer of Berries Northwest, Cort Brazelton of Fall Creek Farm and Nursery, Kasey Cronquist of the U.S. Highbush Blueberry Council and Mark Hurst of Hurst's Berry Farm, complemented by charts from Agronometrics.

Original published in on July 30, 2020

ALBANY, Ore. — On a seasonably warm July afternoon in the fertile Willamette Valley, Doug Krahmer stood between rows of organic blueberries and watched as a large mechanical harvester rolled slowly through the field, rattling bushes heavy with ripe fruit.

Measuring a little more than 15 feet tall, 11 feet wide and weighing 7 tons, the harvester seemingly floated in the distance over neat rows while fiberglass rods, or “fingers,” shook the berries onto a conveyor belt that swooped them to the upper deck and into plastic crates.

From there, the crates were loaded into refrigerated trucks and driven from the farm north of Albany, Ore., to a packing shed east of Po…