Skip to main content

Harvesting intentionally slows on California avocados


Overview of the California avocado season, by James Shanley Of Shanley Farms, complemented by charts from Agronometrics.



Original published in FreshPlaza.com on April 16, 2020

Supplies of California avocados are very strong currently.

According to the California Avocado Commission (CAC), California avocado growers harvested nearly 46.7 million pounds this season through March 22 compared to 5.1 million lbs. for the same time last year.

Volumes (in LB) of avocados from California in the US market from 2017 to 2020


Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

“We have a good crop from the trees in the state and we were able to put a significant amount of that into the market when the market was panicking. We’re ahead of harvest by the schedule numbers,” says James Shanley of Shanley Farms in Morro Bay, Ca. “The overall volume is substantially more this year. Last year was a lean year and this year is a good normal crop.”

Managing inventory

That said, Shanley says the industry narrowly avoided disaster in the past two weeks. “We got to a near-crisis of excess inventory. However, a combination of harvest being stopped by the rain and aggressive coaching to growers that we were rapidly approaching a glut of product and needed to hold off harvesting, saved us." On top of that, last week was Holy Week in Mexico, a week where production on Mexican avocados typically also slows down. “Between those naturally occurring events, we took what could have been a disastrous situation and got it dealt with pretty well. Hopefully we’re not going back now,” says Shanley.

Like many other commodities, demand shifted for California avocados. The CAC says retailers reported strong pulls on California avocados in early to mid-March, even with the foodservice shut downs. The association also notes that some of this is due to a larger 2020 crop along with strong early-season demand. That means that the softer retail traffic later in March and into early April was somewhat expected and led to many growers temporarily slowing their harvesting efforts.

“The market went through a big shift in an almost imperceptible way,” says Shanley. “Volume surged in total but then they were radically altered. Foodservice shut down and retailers were dealing with panic buying. Whatever is normal will show up in the next few weeks. And normal for foodservice will be pretty darn skinny. I don’t know anyone in this type of business who’s not worried about which of their customers will actually survive this.”

Pricing on the move

As for pricing, California avocados have seen some movement. “Pricing took a hit. As we went into panic buying, it was elevated and stayed elevated. But then it took a drastic drop by .30-.40 cents/lb.,” says Shanley. “It sounds like it’s stabilized and maybe even started to crawl back a bit. But it’s completely unclear as to where it’s going to go?”

Prices (in USD) by weight (in LB) of avocados from California


Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

To help growers, the CAC has shifted some of its marketing efforts including moving much of its outdoor advertising efforts towards streaming video and digital communications and pushing back the timelines on other marketing efforts until later in the California season.

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

Access the original article with this (Link).

Comments

Popular posts from this blog

Blueberry boom: Worldwide growth creates challenges for NW producers

Overview of the northwest blueberry season by Doug Krahmer of Berries Northwest, Cort Brazelton of Fall Creek Farm and Nursery, Kasey Cronquist of the U.S. Highbush Blueberry Council and Mark Hurst of Hurst's Berry Farm, complemented by charts from Agronometrics.



Original published in www.capitalpress.com on July 30, 2020

ALBANY, Ore. — On a seasonably warm July afternoon in the fertile Willamette Valley, Doug Krahmer stood between rows of organic blueberries and watched as a large mechanical harvester rolled slowly through the field, rattling bushes heavy with ripe fruit.

Measuring a little more than 15 feet tall, 11 feet wide and weighing 7 tons, the harvester seemingly floated in the distance over neat rows while fiberglass rods, or “fingers,” shook the berries onto a conveyor belt that swooped them to the upper deck and into plastic crates.

From there, the crates were loaded into refrigerated trucks and driven from the farm north of Albany, Ore., to a packing shed east of Po…

The table grape industry is in uncharted territory right now

Overview of the potential impact of COVID-19 on future grape supply and price, by Ira Greenstein of Direct Source Marketing, complemented by charts from Agronometrics.



Original published in FreshPlaza.com on March 24, 2020

While the Chilean and Peruvian grape seasons are winding down and their weekly volumes are decreasing, the table grape industry has seen an uptick in demand in the past weeks. This is partially a result of the high retail movements due to the coronavirus panic-shopping of the past few weeks. Ira Greenstein of Direct Source Marketing says: “A month ago, importers had a real concern that the industry wouldn’t be able to move through the condensed volumes and huge inventories would be sitting in cold storages. That sentiment has completely reversed with substantially increased retail demand due to the COVID-19 pandemic.”

With the lower volumes but increasing demand, the cold stores are rapidly being depleted and spot market pricing is expected to continue to increase, …

Agronometrics in Charts: The Role of Mexican Blueberries in the U.S. Market

As Mexico's season just reached its peak, the opportunity lends itself to look a bit deeper at the origin in the U.S. markets. The rise of Mexican blueberries in the U.S. market has been no small achievement. In 2010, they represented a mere blip on the map. In 2019, with 75 M lbs, they were the second largest importer of fresh blueberries to the U.S., second only to Chile, but with Peru trailing closely behind Mexico.

Historic Volumes | Non-Organic

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)
In 2010, the landscape for blueberries was very different from what it is today. Chile has grown considerably, the U.S.’s production has evened out more, pushing more volume into April and May, and of course, Mexico is now a primary source through this time period.
U.S. Volumes by Origin 2010 | Non-Organic


U.S. Volumes by Origin 2019 | Non-Organic

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart …