Skip to main content

Chile’s plum shipments will continue into April

Overview of the end of the Chilean stone fruits season, by Karen Brux of the Chilean Fresh Fruit Association, complemented by charts from Agronometrics.

Original published in on March 23, 2020

During North America’s winter months, Chile enjoys their summer season and supplies the US market with stone fruits. The stone fruit exports from Chile start in November, with peach shipments beginning in week 45, nectarines in week 46, and plums in week 48. The peach season is the first to start, and the first to draw to a close.

Volumes (in KG) of stone fruits from Chile in the US market

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

“The peach season is coming to a close now, but nectarines and plums are still available in promotable volumes. Nectarine promotions will end in March and plum promotions will continue into April,” says Karen Brux of the Chilean Fresh Fruit Association.

Lower volumes but higher quality this season

Chile is the only stone fruit supplier during the winter months. Brux shares: “We certainly have competition from other fruits in the produce department, but not from other stone fruit suppliers. Having worked with the Chilean fresh fruit industry for 8 years, I’ve definitely seen huge improvements in the eating quality of our stone fruit, and I think it’s great that we can enjoy high quality peaches, plums and nectarines in the U.S. during the heart of our winter!”

This season, the peach volumes are roughly the same as last season, but the volumes of nectarines and plums have slightly declined. For the peaches and the nectarines, the peak of the season was in January, in weeks 5 and 4, respectively.

Volumes (in KG) of peaches from Chile in the US market from 2017 to 2020

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

Volumes (in KG) of nectarines from Chile in the US market from 2017 to 2020

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

For plums, the peak of the season is coming up: “The largest volumes of plums are expected to ship between weeks 11 and 13, and will then start winding down until shipments end around week 21 or 22,” Brux shares.

Volumes (in KG) of plums from Chile in the US market from 2017 to 2020

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

While Chile hasn’t shipped large volumes of organic produce to the US this year, Brux does remark that there is a good market for it. “Chile shipped 3,300 boxes of organic nectarines and 1,872 boxes of organic plums to the US. In the US in general there is a strong demand among retailers and consumers for organic produce, so there’s definitely a market for it,” she says.

Retail promotions

The Chilean stone fruit season has been very popular with retailers in the US, though there is room for improvement, Brux says. “The retailers who promote the Chilean stone fruit have been very happy with how it contributes to the bottom line of the produce department. Unfortunately, there are still some retail chains who are missing out by either displaying tiny volumes and not promoting or just not selling stone fruit during the domestic season.”

The main focus of the promotion program for Chilean stone fruit has been in-store demos, but due to the issues and precautions taken surrounding the coronavirus, these haven’t been very prominent this season. Brux explains: “In light of the coronavirus, all of these programs have been cancelled. We’re continuing with digital coupons and other online retail programs, and we’re also engaging in more online consumer outreach. We’re using Facebook, Instagram and our consumer newsletter to offer healthy eating tips and easy recipes that parents can make with kids while they’re home from school. We also have some short videos introducing the different varieties of stone fruit available in the U.S.”

She continues: “We will continue to expand on the in-store demo program next year. Our demos always result in double or even triple digit sales increases. They are so effective in showcasing the great flavor and juiciness of our fruit. People try it, love it, buy it and come back for more!”

With the worries surrounding the pandemic, consumer habits have been different than usual in the past week. “There certainly seems to be a strong demand for frozen and canned fruit and veggies. Fresh produce sales are strong, but there are definitely some people who are concerned about buying bulk produce. We’ve looked to organizations like the PMA, PBH, United Fresh, etc. for messages that we can share on social media to reassure people that fresh produce is going to support one's overall health and immune system during these challenging times. We’re reminding consumers of the steps they should follow to ensure their produce is clean and safe,” Brux concludes.

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

Access the original article with this (Link).


Popular posts from this blog

Blueberry boom: Worldwide growth creates challenges for NW producers

Overview of the northwest blueberry season by Doug Krahmer of Berries Northwest, Cort Brazelton of Fall Creek Farm and Nursery, Kasey Cronquist of the U.S. Highbush Blueberry Council and Mark Hurst of Hurst's Berry Farm, complemented by charts from Agronometrics. Original published in  on July 30, 2020 ALBANY, Ore. — On a seasonably warm July afternoon in the fertile Willamette Valley, Doug Krahmer stood between rows of organic blueberries and watched as a large mechanical harvester rolled slowly through the field, rattling bushes heavy with ripe fruit. Measuring a little more than 15 feet tall, 11 feet wide and weighing 7 tons, the harvester seemingly floated in the distance over neat rows while fiberglass rods, or “fingers,” shook the berries onto a conveyor belt that swooped them to the upper deck and into plastic crates. From there, the crates were loaded into refrigerated trucks and driven from the farm north of Albany, Ore., to a packing shed ea

Agronometrics in Charts: Demand for berries skyrockets in 2021

This time for the ‘In Charts’ series we will give an update as to how the average prices of berries have been behaving. Specifically, we will look at the prices of blueberries, raspberries, strawberries, and blackberries in the United States market and compare them with previous seasons. An increase in demand, brought on by the tendency to consume “superfoods” such as berries during the Covid-19 pandemic, seem to have pushed prices up despite the fact that volumes imported by the United States have been similar or higher than those of previous years. Let's look at each particular case: Blueberries Blueberry prices experienced a significant increase from week 3 of 2021, showing the highest prices of the last 5 seasons for the same date. If we observe the following chart, we can see that, for week 7 of 2021, the average price of conventional blueberries was $7.60 per kilo. This is 24 percent higher than in 2020 when the average price was $6.14 per kilo. Volumes for blueberr

Peru's blueberry oversupply takes its toll on export price

Overview of the Peruvian blueberry season, complemented by charts from Agronometrics.   Original published in   on November 25, 2020  This year's Peruvian blueberry season began in June with the export of 1,010 tons worth 5 million dollars. These figures represented a 25% increase in volume and a 77% increase in value over the same month of 2019. The lower production in the northern hemisphere due to weather problems allowed producers to achieve attractive prices of $ 5.15 per kilogram in June. Volume (in Kg) of blueberry from Perú in the US market Source: USDA Market News via Agronometrics . (Agronometrics users can view this chart with live updates here ) The good reception of Peruvian blueberries and the increase in prices encouraged exports during July, a month in which the country shipped 4,808 tons (+ 108%) for 26 million dollars (+ 102%). In this month, the increase in the Peruvian supply generated a slight 3% fall in the typical prices of the month,