Skip to main content

California avocados expected to hit peak between April and July

Overview of the upcoming California avocado season with Marji Morrow of the California Avocado Commission, complemented by charts from Agronometrics.

Original published in on March 10, 2020

The California avocado season is underway and so far growers have been seeing good quality and a nice range of sizing. Peak availability of California avocados is expected between April and July, with continued availability through Labor Day. Jan DeLyser, Vice President of Marketing for the California Avocado Commission, says: “The distribution of the California avocados will build into peak availability through March into April and will continue through the American summer holidays of Memorial Day, Fourth of July and Labor Day.”

Volumes of California avocados in the US market between 2016 and 2020

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

She adds that in this season to date there have not been any significant challenges. “The rains in 2019 contributed to the California avocado tree health and the quality we have been seeing is exceptionally good. There is a range of sizes available to meet customer preferences,” DeLyser says.

Preference for domestic avocados

With the overwhelming popularity of the avocado with consumers world-wide, global production has increased over the past few years. There are many different origins on the market, notably Colombia which has been making big investments in its avocado production. DeLyser shares: “Colombia can ship fruit to both coasts of the US, so their fruit could be in the marketplace at the same time and in the same markets as California avocados. Historically, the overall limiting factor for avocado category growth has been supply, so we believe that there is still significant room for growth in demand and their volumes could supplement fruit from California and the other origins.”

Origines and volumes of Avocados in the US market during the previous (2019) Californian avocados season

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

In addition to the high overall demand, US consumers have shown a preference for locally grown produce over imported produce. This goes for avocados too, DeLyser says. “More than half of avocado shoppers in the US say that it is somewhat or very important that the avocados they buy are grown in the US. Furthermore, among avocado shoppers with a preference for origin, 56% prefer avocados grown in the US, and this jumps to 70% in the West.”

California avocados are also exported. “The majority is shipped domestically, but California avocado handlers do export some fruit. This year it is expected that South Korea will receive the largest share of exported California avocados,” says DeLyser.

Participation in the World Avocado Congress

The California Avocado Commission attends the World Avocado Congress to learn about production techniques and research from other leaders in the avocado industry and to share information and ideas.

This year’s congress was held in Colombia, and of the visit there DeLyser concludes: “CAC representatives gathered information about a variety of production techniques and learned how some other countries of origin deal with issues such as pests and water. The scientific discourse that can occur in events like this can be very valuable.”

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

Access the original article with this (Link).


Popular posts from this blog

Blueberry boom: Worldwide growth creates challenges for NW producers

Overview of the northwest blueberry season by Doug Krahmer of Berries Northwest, Cort Brazelton of Fall Creek Farm and Nursery, Kasey Cronquist of the U.S. Highbush Blueberry Council and Mark Hurst of Hurst's Berry Farm, complemented by charts from Agronometrics. Original published in  on July 30, 2020 ALBANY, Ore. — On a seasonably warm July afternoon in the fertile Willamette Valley, Doug Krahmer stood between rows of organic blueberries and watched as a large mechanical harvester rolled slowly through the field, rattling bushes heavy with ripe fruit. Measuring a little more than 15 feet tall, 11 feet wide and weighing 7 tons, the harvester seemingly floated in the distance over neat rows while fiberglass rods, or “fingers,” shook the berries onto a conveyor belt that swooped them to the upper deck and into plastic crates. From there, the crates were loaded into refrigerated trucks and driven from the farm north of Albany, Ore., to a packing shed ea

Agronometrics in Charts: Demand for berries skyrockets in 2021

This time for the ‘In Charts’ series we will give an update as to how the average prices of berries have been behaving. Specifically, we will look at the prices of blueberries, raspberries, strawberries, and blackberries in the United States market and compare them with previous seasons. An increase in demand, brought on by the tendency to consume “superfoods” such as berries during the Covid-19 pandemic, seem to have pushed prices up despite the fact that volumes imported by the United States have been similar or higher than those of previous years. Let's look at each particular case: Blueberries Blueberry prices experienced a significant increase from week 3 of 2021, showing the highest prices of the last 5 seasons for the same date. If we observe the following chart, we can see that, for week 7 of 2021, the average price of conventional blueberries was $7.60 per kilo. This is 24 percent higher than in 2020 when the average price was $6.14 per kilo. Volumes for blueberr

Peru's blueberry oversupply takes its toll on export price

Overview of the Peruvian blueberry season, complemented by charts from Agronometrics.   Original published in   on November 25, 2020  This year's Peruvian blueberry season began in June with the export of 1,010 tons worth 5 million dollars. These figures represented a 25% increase in volume and a 77% increase in value over the same month of 2019. The lower production in the northern hemisphere due to weather problems allowed producers to achieve attractive prices of $ 5.15 per kilogram in June. Volume (in Kg) of blueberry from PerĂº in the US market Source: USDA Market News via Agronometrics . (Agronometrics users can view this chart with live updates here ) The good reception of Peruvian blueberries and the increase in prices encouraged exports during July, a month in which the country shipped 4,808 tons (+ 108%) for 26 million dollars (+ 102%). In this month, the increase in the Peruvian supply generated a slight 3% fall in the typical prices of the month,