Skip to main content

Avocados in Charts: What can we expect from the market during the rest of 2019?


As Mexico takes over as the main avocado supplier of the U.S. market, producers are setting their sights on the fall season leading up to the end of the year, right before volumes begin ramping up for the Superbowl.

In this scenario, I want to take a look at what insights the market data has to offer and what we could expect in the coming months.

After the period of massive volatility through the spring and summer, volumes are finally settling down. They are almost perfectly matching up to where they were last year, with September volumes coming in just 1% lower year-on-year.

Non-Organic Avocado Volumes by Origin


Source: USDA Market News via Agronometrics. (Agronometrics users can
view this chart with live updates here)

At the same time, we can appreciate a healthy increase of 5% in prices compared to last year. Price rises when volumes are equal are to be expected, as they reflect the growth of the category. Generally, this growth can vary from month to month, averaging about 6%-10% year-on-year.

Non-Organic Avocado Volumes by Origin


Source: USDA Market News via Agronometrics. (Agronometrics users can
view this chart with live updates here)

This market data gives some context to the latest forecast made available by the Hass Avocado Board (HAB), which is expecting a 5% increase in volume from week 40 through the end of the year. Should this volume forecast be correct, I would expect average prices from October to be up to 5% on last year.

Nobody in the industry will have forgotten last year's strike from Mexico, and I haven't either. Usually, dramatic events like that are seen as outliers that are to be ignored. Fortunately, however, if we look at this period as a single unit of time, it encompasses last year’s strike entirely, which basically shifted volumes from weeks 44 through 46 back three weeks, almost like digging a hole and piling up the dirt right next to it.

After all the backed-up volume finally got through the system, it looks like by week 50 we were back to volumes representative of actual supply.

Because the shift in volume didn’t have much of an effect on pricing outside of what would be expected - given sudden changes in volume - I was able to draw my conclusions by looking at the entire period, which is then comparable to the forecast published by the HAB.

Non-Organic Avocado Volumes from Mexico (The Strike)

<
Source: USDA Market News via Agronometrics. (Agronometrics users can
view this chart with live updates here)

Looking back at the previous forecast

About three months ago I did the same exercise, where I had written that the U.S. avocado markets could settle below last year's prices. I don’t want to shy away from this article, so I wanted to take a bit of time to look at what happened - especially as prices did not settle below last year’s and I don't expect them to do so before the end of the year.

The premise of the previous article was based on a HAB volume forecast for Mexico released on the week of July 14 which suggested that Mexican volumes would increase by 20% through the week of Oct. 13. The forecast ended up being pretty good - according to the USDA, Mexico sent 19% more fruit in the last three months.

As we saw in the first chart, however, this increase was not reflected in the total volumes for avocados. This variance can be explained by looking at the volumes from California and Peru which shipped less fruit in September compared to last year, balancing out Mexico's increase and getting total volumes to the 1% decrease previously commented.

Historic Non-Organic Avocado Volumes from Mexico


Source: USDA Market News via Agronometrics. (Agronometrics users can
view this chart with live updates here)


Written by: Colin Fain
Original published in FreshFruitPortal.com on October 08, 2019 (Link)

Comments

Popular posts from this blog

Blueberry boom: Worldwide growth creates challenges for NW producers

Overview of the northwest blueberry season by Doug Krahmer of Berries Northwest, Cort Brazelton of Fall Creek Farm and Nursery, Kasey Cronquist of the U.S. Highbush Blueberry Council and Mark Hurst of Hurst's Berry Farm, complemented by charts from Agronometrics. Original published in www.capitalpress.com  on July 30, 2020 ALBANY, Ore. — On a seasonably warm July afternoon in the fertile Willamette Valley, Doug Krahmer stood between rows of organic blueberries and watched as a large mechanical harvester rolled slowly through the field, rattling bushes heavy with ripe fruit. Measuring a little more than 15 feet tall, 11 feet wide and weighing 7 tons, the harvester seemingly floated in the distance over neat rows while fiberglass rods, or “fingers,” shook the berries onto a conveyor belt that swooped them to the upper deck and into plastic crates. From there, the crates were loaded into refrigerated trucks and driven from the farm north of Albany, Ore., to a packing shed ea

The table grape industry is in uncharted territory right now

Overview of the potential impact of COVID-19 on future grape supply and price, by Ira Greenstein of Direct Source Marketing, complemented by charts from Agronometrics. Original published in FreshPlaza.com  on March 24, 2020 While the Chilean and Peruvian grape seasons are winding down and their weekly volumes are decreasing, the table grape industry has seen an uptick in demand in the past weeks. This is partially a result of the high retail movements due to the coronavirus panic-shopping of the past few weeks. Ira Greenstein of Direct Source Marketing says: “A month ago, importers had a real concern that the industry wouldn’t be able to move through the condensed volumes and huge inventories would be sitting in cold storages. That sentiment has completely reversed with substantially increased retail demand due to the COVID-19 pandemic.” With the lower volumes but increasing demand, the cold stores are rapidly being depleted and spot market pricing is expected to continue to i

Agronometrics in Charts: The Role of Mexican Blueberries in the U.S. Market

As Mexico's season just reached its peak, the opportunity lends itself to look a bit deeper at the origin in the U.S. markets. The rise of Mexican blueberries in the U.S. market has been no small achievement. In 2010, they represented a mere blip on the map. In 2019, with 75 M lbs, they were the second largest importer of fresh blueberries to the U.S., second only to Chile, but with Peru trailing closely behind Mexico. Historic Volumes | Non-Organic Source: USDA Market News via Agronometrics . (Agronometrics users can view this chart with live updates here ) In 2010, the landscape for blueberries was very different from what it is today. Chile has grown considerably, the U.S.’s production has evened out more, pushing more volume into April and May, and of course, Mexico is now a primary source through this time period.   U.S. Volumes by Origin 2010 | Non-Organic   U.S. Volumes by Origin 2019 | Non-Organic Source: USDA Market News via Agronometrics . (Agrono