Skip to main content

Blueberries in Charts: Finding opportunities in the gaps


The blueberry community will come together in Vancouver, Canada, next week for the International Blueberry Organization (IBO) Summit, with Agronometrics’ CEO Colin Fain presenting some of the research his team has done for the organization. All attendees are sure to gain some exciting insight about how and why the blueberry industry has been growing.

The industry got its start only a little more than a hundred years ago. At that time, Elizabeth White sold the first commercial blueberries out of her farm in New Jersey, U.S., bringing this highly nutritious fruit to commercial markets. Since then the fruit has been transformed into a cultural phenomenon. In fact, it came into popular consciousness in the 1971 version of Willy Wonka and the Chocolate Factory, when Violet turned into the fruit. More recently, scientific research in the 1990’s and 2000’s has made the fruit a health icon, driving the impressive growth of the category that we see today.

Exemplifying the growth that the category has seen, 2018 saw the industry move 35% more volume than in 2010. The commercial realities of the category, all the while, have impacted prices during this level of growth, as they slowly fell under the weight of the growing volumes.

Non-organic blueberry prices and volumes


Source: USDA Market News via Agronometrics. (Agronometrics users can
view this chart with live updates here)

As we can tell from the chart below, the growth in volumes in the blueberry industry has not been evenly distributed. There are important increases between Chile’s season and the U.S.’s., making up for drops in production from the U.S.

Historic blueberry volumes


(Source: USDA Market News via Agronometrics. (Agronometrics users can
view this chart with live updates here)

Similar to how the first chart showed volumes affecting the category’s prices, the same is reflected by monthly data. The spikes in prices correlate to the valleys of production and vice-a-versa. This in turn has created a dynamic that is advantageous to the shoulders of the U.S. season. The reason? Prices are more preferable during these periods.

Historic blueberry prices per kilo



(Source: USDA Market News via Agronometrics. (Agronometrics users can
view this chart with live updates here)


Written by: Colin Fain
Original published in FreshFruitPortal.com on June 18, 2019 (Link)

Popular posts from this blog

Agronometrics in Charts: Demand for berries skyrockets in 2021

This time for the ‘In Charts’ series we will give an update as to how the average prices of berries have been behaving. Specifically, we will look at the prices of blueberries, raspberries, strawberries, and blackberries in the United States market and compare them with previous seasons. An increase in demand, brought on by the tendency to consume “superfoods” such as berries during the Covid-19 pandemic, seem to have pushed prices up despite the fact that volumes imported by the United States have been similar or higher than those of previous years. Let's look at each particular case: Blueberries Blueberry prices experienced a significant increase from week 3 of 2021, showing the highest prices of the last 5 seasons for the same date. If we observe the following chart, we can see that, for week 7 of 2021, the average price of conventional blueberries was $7.60 per kilo. This is 24 percent higher than in 2020 when the average price was $6.14 per kilo. Volumes for blueberr

Peru's blueberry oversupply takes its toll on export price

Overview of the Peruvian blueberry season, complemented by charts from Agronometrics.   Original published in FreshPlaza.com   on November 25, 2020  This year's Peruvian blueberry season began in June with the export of 1,010 tons worth 5 million dollars. These figures represented a 25% increase in volume and a 77% increase in value over the same month of 2019. The lower production in the northern hemisphere due to weather problems allowed producers to achieve attractive prices of $ 5.15 per kilogram in June. Volume (in Kg) of blueberry from PerĂº in the US market Source: USDA Market News via Agronometrics . (Agronometrics users can view this chart with live updates here ) The good reception of Peruvian blueberries and the increase in prices encouraged exports during July, a month in which the country shipped 4,808 tons (+ 108%) for 26 million dollars (+ 102%). In this month, the increase in the Peruvian supply generated a slight 3% fall in the typical prices of the month,

Agronometrics in Charts: Berry prices in the U.S. market

This week we're going to check out how prices of blueberries, raspberries, strawberries and blackberries have been behaving in the U.S. market compared to previous seasons. Blueberries Let's start with blueberries, which over recent weeks have seen similar prices to 2019, although they have improved somewhat over the last two weeks. Looking at the chart below, we can see that in week 42, the average price of conventional blueberries was US$9.07 per kilo, which is 8% higher than in 2019. Volumes are coming from Mexico and Peru. Prices of non-organic blueberries in the U.S. market (USD per kilo) Source: USDA Market News via Agronometrics . (Agronometrics users can view this chart with live updates here ) Raspberries Raspberries meanwhile have throughout this year experience sharp peaks and valleys, although in recent weeks prices have tended to stabilize. As can be seen in the chart below, in week 42 prices were US$8.39 per kilo, which is 18% up on 2019. The U.S