Skip to main content

Strawberries in Charts: The king of berries sees its biggest month ever


Towering over the other berries, strawberries are the unchallenged kings. The nearest competitor is blueberries, which on average only add one-fifth of the volume that strawberries send to market.

It’s not too often that we live events that define the last 10 years. In the world of strawberries, last month was exactly that. With a volume of 336,490,000 pounds, June’s volume is the first time the industry has broken the 300-million-pound mark

US Berry Movements in Lbs
(Source: USDA Market News via Agronometrics)

The consequence of this massive volume has been a drop in the price that has had many in the industry scratching their heads.

US Strawberry Shipping Point Prices (8 1 Lb Containers) in USD
(Source: USDA Market News via Agronometrics)

The response to the surge in volume is reflected in the lowest average price we’ve seen in May in the last four years. At US$8.70 it is considerably lower than last year’s price, and the previous low, of US$9.96.
US Strawberry Shipping Point Prices (8 1 Lb Containers), Comparing the last Four Years
(Source: USDA Market News via Agronometrics)

Considering that May is typically the highest volume month for the fruit, the impact of these price fluctuations can be considerable.

Although not all fruit is reflected in the USDA’s database, the information that is reported is generally recognized as a good point of reference for how the markets are moving. That said, the low prices have hit producers, taking away 12% of the value per flat, compared to last year.

If we multiply the price and the volume, we can have an idea of what the value of the crop was, which compared to last year only went 6% higher, arguably returning less money to the industry for the considerable additional effort they made to bring this fruit to market.

US Strawberry Movements by Month in Lbs, Comparing the Last Four Years
(Source: USDA Market News via Agronometrics)

Written by: Colin Fain
Original published in FreshFruitPortal.com on June 12, 2018 (Link)

Comments

Popular posts from this blog

Avocados In Charts - Prices are falling and why are they likely to settle below 2018

Agronometrics has often spoken about what is to come and how the market could be affected. We hold a strong belief in being able to look at objective data can help navigate complicated scenarios. The recent spike in prices that avocados have seen is an example of one of these scenarios, catching many by surprise at a time of the year where we had never seen movements like this before. This can be seen in the chart below where the 2019 line has towered above all other prices since Sept. 2017 and every price recorded for June in the last five years.

Historic Hass Avocado Prices


Source: USDA Market News via Agronometrics. (Agronometrics users can
view this chart with live updates here)
Comparing the volumes of this year to the last can offer some insight as to how these prices have come about. Considering the prices were almost flat last year, the volume data serves as a great benchmark to understand where customers expectations lie.

In this year’s data, an important oversupply can be …

The table grape industry is in uncharted territory right now

Overview of the potential impact of COVID-19 on future grape supply and price, by Ira Greenstein of Direct Source Marketing, complemented by charts from Agronometrics.



Original published in FreshPlaza.com on March 24, 2020

While the Chilean and Peruvian grape seasons are winding down and their weekly volumes are decreasing, the table grape industry has seen an uptick in demand in the past weeks. This is partially a result of the high retail movements due to the coronavirus panic-shopping of the past few weeks. Ira Greenstein of Direct Source Marketing says: “A month ago, importers had a real concern that the industry wouldn’t be able to move through the condensed volumes and huge inventories would be sitting in cold storages. That sentiment has completely reversed with substantially increased retail demand due to the COVID-19 pandemic.”

With the lower volumes but increasing demand, the cold stores are rapidly being depleted and spot market pricing is expected to continue to increase, …

Price Alerts! are here for all

As we bring price alerts to Agronometrics we thought we would pen a piece on our thinking behind the service as well as the methodology for it.

The idea for the Alerts arose from our conversations with the industry, where several people expressed high interest in knowing when there are important changes in the market prices that could affect their business.

This impetus created the Price Alerts! service, whereby we monitor daily average prices of every commodity on our platform, so that you don’t have to. As soon as the difference in price reaches a certain threshold you get an email alerting you of said price change. You can take a look at our sample report through this link (US Avocado Price Alert!)

In order not overflow our users with these email alerts, we have used some fancy statistical analysis and determined the required values so as to send some 12 alerts per year for each commodity. In the table below you will find the list of commodities along with their estimated limits t…