Skip to main content

Blackberries in Charts: Strategic growth leads to more stable pricing


During the last eight years, blackberries showed an impressive 49% increase in volume. Most has been added by Mexico, which has grown by 45% during the same time period, but attention should also be called to California, which has grown 116%, strategically filling the gap left by Mexico’s season.
US Blackberry Movements by Origin in Lbs 
(Source: USDA Market News via Agronometrics)

As the gap that was created by Mexico has been filled in, the effect for consumers has been a general smoothing of what are typically rather volatile prices. Although I haven’t found hard evidence to back this opinion, I know that I’m not the only one in the industry who believes that offering consumers steady pricing – so that they know how much they should expect to pay when they go shopping – will in turn encourage people to buy more often, further increasing demand over time.

U.S. blackberry shipping point prices (12×6 Oz Cups) in USD
(Source: USDA Market News via Agronometrics)

Right on the heels of a strong finish by Mexico, the category usually sees a surge in prices in June, which is exactly the window that producers California, Guatemala and the U.S. Southeast have been aiming for.

U.S. blackberry shipping point prices (8×1 Lb Containers), comparing the last four years
(Source: USDA Market News via Agronometrics)

Looking at the last four years of volumes gives us a better idea of how blackberries have evolved. We can see how the total volume has been increasing year after year, particularly between June and September.

U.S. blackberry movements by month in Lbs, comparing the last four years
(Source: USDA Market News via Agronometrics)

It looks like June this year isn’t an exception to high prices, already coming higher than the last two years on record. Guatemala, which recently suffered from a devastating volcano eruption, and California both came in with less volume than we have typically seen, which could be the first signs of an interesting season to come.
US blackberry shipping point prices (8×1 Lb containers)
(Source: USDA Market News via Agronometrics)
 
Written by: Colin Fain
Original published in FreshFruitPortal.com on July 03, 2018 (Link)

Comments

Popular posts from this blog

Fruit in Charts: The winners and losers of 2018 (Part 3 of 3)

This article is the culmination of two previous posts that explored which commodities grew the most and the least through prices and volumes in both 2018 and over the last eight years. You can catch up on those previous articles with the following links:
The Winners and Losers of 2018 (Part 1 of 3)
The Winners and Losers of 2018 (Part 2 of 3)

In the process of writing the previous two articles, we saw that many of the commodities that had the highest prices also had the lowest volumes, and vice-versa. This begs the question, where are the best opportunities in this industry, where is growth and how do we define it? So in this article we will look at creating an index that combines the two factors and see if it can shed some light on this.

One of the most contentious commodities of 2018 was avocados, which saw the biggest drop in average yearly price compared with all other commodities we track. Avocados also saw one of the largest increases in volume of any commodity that we track. In …

Fruit in Charts: The winners and losers of 2018 (Part 2 of 3)

Here is part two of three looking at the winners and losers of 2018. The previous article was based on pricing information made available by the USDA market data, and here we will look at the volume data.

The USDA’s volume data is one of the most complete representations of a market available everywhere – not only considering imports to the U.S., but national production to a large extent as well. In 2018 we also saw a big improvement to the data set, which now offers more complete information for several commodities (mostly citrus), which used to only partially include U.S. production. Average Yearly Volumes by Commodity (Source: USDA Market News via Agronometrics)
[Agronometrics users can view this chart with live updates here
In the table below we can see the ranking of commodities by percentage of growth, which offers some good insights when considering the commercialization of the fruit the data set is trying to represent. By far the biggest increase in volume is for lemons and or…

Pears in Charts: Recent pricing pushed below previous years’ levels

Taking a look at the pear markets, the first thing that struck me when I began researching this dataset is that the market appears to be in decline, which I haven't found to be very common among the different commodities we work with. From the available data it seems that 2015 was pears’ best year, after which volumes began to decrease, dropping by almost one fourth since their high point of 2012.

Initially, the drop in volume coincided with increases in pricing, but that trend has since tapered off, seeing both a drop in price and volume over the last two years. This tells me that the demand for pears is waning. At the same, time other fruits are seeing growth, so it appears that consumers are choosing to spend their dollars on other products, which has been eating into pears’ market share within the produce aisle. I don’t have any objective data on what products are taking market share from pears, but any comments or opinions on the subject would be more than welcome.

Pear Non O…