Skip to main content

Avocados in Charts: Dynamic growth and opportunities in the U.S. market


Over the last eight years, avocados have seen a staggering amount of growth, quickly going from being considered an exotic and somewhat strange non-sweet fruit, to staple in many homes across the U.S. Not to mention avocados’ starring role during the Super Bowl, which has been highlighted year after year with the advertisements put out by Avocados from Mexico.

Compared to 2010, the industry moved 59% more volume in 2017, growing from an average of 114 million pounds to 182 million pounds per month respectively. This dramatic increase in volume highlights the breakneck pace with which the category has been growing.

Avocado movement in the U.S. market (in pounds)
(Source: USDA Market News via Agronometrics)

Coupled with impressive growth in volume, the avocado markets have been able to offer very attractive pricing. With an average of US$32 for a two-layer flat, the market has seen few upsets while increasingly reaching for new heights, setting a record last September with an average of US$73.61.

Avocado Shipping Point prices in USD (two-layer flats)
(Source: USDA Market News via Agronometrics)

This is the first mini-article of a series where we dive into the data and highlight the opportunities and risks that the market data can help us bring to light. By dissecting the market data that we can start getting a glimpse of what factors are driving change and how markets are evolving. In the graph below we can see how the volumes arriving in the U.S. have evolved over the last eight years. As we move through the series, we will explore the dramatic growth of Mexico and what that has meant to for the other origins, and other questions like how is California managing its considerable challenges? What happened to fruit from Chile? And how has Peru’s entrance into the market been accepted?

Comparing avocado movements from different origins in the U.S. market (in pounds)
(Source: USDA Market News via Agronometrics)

Written by: Colin Fain
Original published in FreshFruitPortal.com on May 29, 2018 (Link)

Popular posts from this blog

Blueberry boom: Worldwide growth creates challenges for NW producers

Overview of the northwest blueberry season by Doug Krahmer of Berries Northwest, Cort Brazelton of Fall Creek Farm and Nursery, Kasey Cronquist of the U.S. Highbush Blueberry Council and Mark Hurst of Hurst's Berry Farm, complemented by charts from Agronometrics. Original published in www.capitalpress.com  on July 30, 2020 ALBANY, Ore. — On a seasonably warm July afternoon in the fertile Willamette Valley, Doug Krahmer stood between rows of organic blueberries and watched as a large mechanical harvester rolled slowly through the field, rattling bushes heavy with ripe fruit. Measuring a little more than 15 feet tall, 11 feet wide and weighing 7 tons, the harvester seemingly floated in the distance over neat rows while fiberglass rods, or “fingers,” shook the berries onto a conveyor belt that swooped them to the upper deck and into plastic crates. From there, the crates were loaded into refrigerated trucks and driven from the farm north of Albany, Ore., to a packing shed ea

The table grape industry is in uncharted territory right now

Overview of the potential impact of COVID-19 on future grape supply and price, by Ira Greenstein of Direct Source Marketing, complemented by charts from Agronometrics. Original published in FreshPlaza.com  on March 24, 2020 While the Chilean and Peruvian grape seasons are winding down and their weekly volumes are decreasing, the table grape industry has seen an uptick in demand in the past weeks. This is partially a result of the high retail movements due to the coronavirus panic-shopping of the past few weeks. Ira Greenstein of Direct Source Marketing says: “A month ago, importers had a real concern that the industry wouldn’t be able to move through the condensed volumes and huge inventories would be sitting in cold storages. That sentiment has completely reversed with substantially increased retail demand due to the COVID-19 pandemic.” With the lower volumes but increasing demand, the cold stores are rapidly being depleted and spot market pricing is expected to continue to i

Peru's blueberry oversupply takes its toll on export price

Overview of the Peruvian blueberry season, complemented by charts from Agronometrics.   Original published in FreshPlaza.com   on November 25, 2020  This year's Peruvian blueberry season began in June with the export of 1,010 tons worth 5 million dollars. These figures represented a 25% increase in volume and a 77% increase in value over the same month of 2019. The lower production in the northern hemisphere due to weather problems allowed producers to achieve attractive prices of $ 5.15 per kilogram in June. Volume (in Kg) of blueberry from PerĂº in the US market Source: USDA Market News via Agronometrics . (Agronometrics users can view this chart with live updates here ) The good reception of Peruvian blueberries and the increase in prices encouraged exports during July, a month in which the country shipped 4,808 tons (+ 108%) for 26 million dollars (+ 102%). In this month, the increase in the Peruvian supply generated a slight 3% fall in the typical prices of the month,